Visual
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1) color
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Saturation
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The purity or vividness or depth of a color.
|
All the colors are very vivid
creating a happy and playful tone.
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7) angle
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Eye-level
|
Are we even with them?
|
We are eye-level with the image giving
off a feeling that you could be a part of this family.
|
|
8) implied distance
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long shots
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Is the subject larger than people? (Buildings? Can you see their
feet?)
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The subject is people a whole
family with their whole bodies visible showing the family completely put
together and happy following along with no complaints.
|
|
9) figures
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abstraction
|
How realistic are the things?
|
The image is relatively realistic
which helps people picture themselves and their families in the place of this
fanciful family.
|
|
Type
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3) style
|
Bold
Italic
|
The word “up” is bolded and italic
in order to emphasize the play on words. “Big trip” is also italic.
|
|
All caps?
|
“up” and “American Airlines” and “vacation
dollars” are all in all caps to bring emphasis to the importance of them.
|
|||
6) emphasis
|
Underlining?
|
The word up in underlined helping
add even more attention to the word and the wit that it brings to the ad.
|
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7) family
|
script
|
Approximating handwriting
|
The largest text on the ad
approximates handwriting making the ad more homey and welcoming to the family
type.
|
|
Tropes
|
3) puns
|
zeugma/syllepsis
|
Use of a word understood differently in relation to other words.
|
“How to lower the cost of bringing
up the family”
|
10) question
|
eroteme
|
Asking a rhetorical question.
|
“Is it any wonder family men are
so enthusiastic about Flagship travel?”
|
|
Schemes
|
3) alliteration
|
assonance
|
Repetition of vowel sounds.
|
“American’s Family Fare Plan”
|
consonance
|
Repetition of consonant sounds.
|
“Melts Miles into Minuets”
|
The words choice, how the words, color, and placement of the ad all appeals to families. The way everything flows and falls into place is pleasing to the eye. However, the ad is sexist, much less sexist than some other examples, but still blatantly sexist nonetheless. The use of the pun and pretty colors tries to cover that up.
ReplyDeleteIf this was my poster, I think a thesis statement I would throw out there would be: This poster is designed to draw in nuclear, suburban families who have the money to travel.
ReplyDeleteThe idea of the poster is that this is how your everyday family is set up, dad does work mom stays home and does work for the family. However, from the looks of this family they have money their children are dressed in the same dresses shoes and such which means cheaper flights for them, but what about families who may not have the money are they still allowed to fly for less even if they have large families but are not of the same social hierarchy?
A possible thesis could be that this ad illustrates a possibility for families to travel to leave behind the day to day responsibilities while also enjoying a relaxing environment. The ad does follow the stereotypical family during this era: a middle class white family where the father provides the money while the mother does the chores of the house. In this way the ad is "hailing" the parents as the father being the money maker and the wife being the house laborer. The realistic imagery and the photo being eye level can give feeling that the readers family could be pictures there, flying with American Airlines.
ReplyDeleteI think this ad can be a little difficult to discuss but nevertheless I think there are still some very good key points that you can highlight. Clearly, the focus of the ad falls on the man of the family, and of course this happens in really life. The man must provide for his family not just to live a sustainable life but also provide fun for them. In a way, the ad is underlying a hidden image to the audience. If you ask how, just look at the context being used. The ad is focusing on lower class families. In a way, creating a payment plan, the Dad can still be seen as the hero and money maker of the family. With this lower class citizens payment less fortunate families are now able to still maintain the image of the rest of America's families.
ReplyDelete