This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
It really seems like that ad is trying to leave an impression on its readers by emphasizing key words as you mentioned a few times. They bold certain words at the beginning of each sentence as well as "Castle in the air!" and their company name as well as create a new term. Northwest Airlines wants you at the very minimum to remember those key words/phrases that stick out such as "Castle" or "Stratocruiser service" that are easy to take away and leave an impression on those who see this ad.
This ad is trying to sell you comfort while traveling and almost a sense of community because they have the group of skinny white people gathered like they have something important to talk about and then they have a woman laying on a bed while reading her book. so they want to sell you comfort. I know we as a society have given up and accepted defeat about many things and one of those things is that flying is a pain in the butt. So as a person who hates flying and especially getting the middle seat this ad has me SOLD.
I'm not sure what you are planning to argue based on your analysis, but if I had to come up with a general argument for this ad I would go with something along the lines of a couple friendly community travel experience that is geared a little more towards the women. I say this because of the amount of women in the pictures and the more luxurious and feminine aspects (soft images, warm colors, homely feeling).
It really seems like that ad is trying to leave an impression on its readers by emphasizing key words as you mentioned a few times. They bold certain words at the beginning of each sentence as well as "Castle in the air!" and their company name as well as create a new term. Northwest Airlines wants you at the very minimum to remember those key words/phrases that stick out such as "Castle" or "Stratocruiser service" that are easy to take away and leave an impression on those who see this ad.
ReplyDeleteThis ad is trying to sell you comfort while traveling and almost a sense of community because they have the group of skinny white people gathered like they have something important to talk about and then they have a woman laying on a bed while reading her book. so they want to sell you comfort. I know we as a society have given up and accepted defeat about many things and one of those things is that flying is a pain in the butt. So as a person who hates flying and especially getting the middle seat this ad has me SOLD.
ReplyDeleteI'm not sure what you are planning to argue based on your analysis, but if I had to come up with a general argument for this ad I would go with something along the lines of a couple friendly community travel experience that is geared a little more towards the women. I say this because of the amount of women in the pictures and the more luxurious and feminine aspects (soft images, warm colors, homely feeling).
ReplyDelete