Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 30, 2020

First Outline

Outline

Introduction:
  • Attention Getter:

Thesis: To be stated later..

Preview: Apparently women like flying too?!

Main Point: 
  • Ads audience is focussed on women 
    • Published in a woman’s magazine (Ladies' Home Journal)
    • Woman in front
    • “Mother’s too!”
    • Leave the kids behind
  • but the men still has a strong hand in it
    • “Now Dad can take..” “Family Man”

Preview: The “ideal” family...

Main Point:
  • Family driven (Happy, ideal family, smiling, in line)
    • Colors (vivid/bright and happy
    • Angle (allows you to envision yourself as part of the family)
    • Figures (realistic) 
    • Script (handwriting, homey)
    • Questioning (“is it any wonder family men are so enthusiastic about flagship travel?”)

Conclusion:

  • Success: advertising towards housewives of the time, making it about family 
  • Fail: still made the men the focus

5 comments:

  1. All of the points you have are good and will easily get you to a thesis. Since we talked about them in class I know where you're going with them and you're definitely going in the right direction. I think you need to focus your thesis on the ad being geared towards women and the variety of ways that that happens.

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  2. Oh! Don't forget your internal citations and reference list:)

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  3. Looks good so far! Just don't forget to have your references and transitions (: I like how you broke up your two main points and then talk about which devices associate with it!

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  4. I feel like your outline is way more put together than mine! good for you! I think the way it is broken up makes it much more easier to follow and is organized in a very clear way!

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  5. I think what you have here is good pieces to work with. Yes, you still need a thesis and hopefully that will come easy since you have a good amount of contextual evidence. Other than that I think you have a good ad and outline to work with.

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