This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
I agree with your comment about the saturation of the ad. I think they were trying to make you jealous about all of the places you can go to and all of the adventures you can go on with one short train ride away. I do think that with the actual colors of the ad we need to remember that this was in the 50s when they are still learning the printing technology and things like that. The bold font of zion is eye-catching and it shows that they wanted you to know who was responsible for these pictures.
I wonder if something about religion could be argued, perhaps. "Zion" is a word that pops up in religious context a lot. Especially if it's "awe inspiring." Maybe it's trying to connect the nature depicted to God, or is selling you a religious pilferage of sorts--make you feel more "holy/spiritual" if you take a trip with them.
Based on what I can see in the ad, I feel like the target audience is a family. I can't see your ad analysis very well, but my eye was drawn immediately to the old family car with lots of people surrounding it and the last picture that contained what looks to be another small family. Maybe trying to get more families interested in national parks?
I agree with your comment about the saturation of the ad. I think they were trying to make you jealous about all of the places you can go to and all of the adventures you can go on with one short train ride away. I do think that with the actual colors of the ad we need to remember that this was in the 50s when they are still learning the printing technology and things like that. The bold font of zion is eye-catching and it shows that they wanted you to know who was responsible for these pictures.
ReplyDeleteI wonder if something about religion could be argued, perhaps. "Zion" is a word that pops up in religious context a lot. Especially if it's "awe inspiring." Maybe it's trying to connect the nature depicted to God, or is selling you a religious pilferage of sorts--make you feel more "holy/spiritual" if you take a trip with them.
ReplyDeleteBased on what I can see in the ad, I feel like the target audience is a family. I can't see your ad analysis very well, but my eye was drawn immediately to the old family car with lots of people surrounding it and the last picture that contained what looks to be another small family. Maybe trying to get more families interested in national parks?
ReplyDelete