Device:
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How it’s used:
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Definition of the device:
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anaphora
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There are a lot of “I” statements all over the add. It makes it seem as if the people in the pictures actually said the comments about the great experiences they had because they used Greyhound for travel.
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Repetition of words at the beginnings of successive clauses.
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antithesis
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“More for Less” in the title saying that you can get more travel with Greyhound with less money traveling in your own car or with another form of transportation.
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Juxtaposition of contrasting ideas, often in parallel structure.
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saturation
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The saturation of the colors in the add is high. All of the colors are very vivid and full, they pop.
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The purity or vividness or depth of a color.
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geometric
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There is an illusion of depth in the add because the woman is a lot closer than the bus in the background.
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An illusion of depth and space.
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abstraction
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The drawings in the ad are realistic. They display images of a man getting on a bus at his home and what other people might us the bus service for.
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How realistic are the things?
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High contrast
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All of the colors of the page pop. The colors in the woman’s dress contrast and don’t go well together but match the rest of the ad.
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Bright lights and dark shadows.
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italics
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The words in the title are in italics as well as the header of the first paragraph. This draw attention to the title and header.
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an italic typeface or letter.
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This ad embodies what a “happy-go-lucky, our family is perfect in every which way” type of ad that illustrates that this husband and wife duo are the picture-perfect family and that’s exactly what the ad wants us to think. From this, I could see two different arguments made here depending on the point of view you have of the ad. The first is that because the husband and wife use greyhound bus for travel, their lives are so much easier due to the cost-effective and convenient transportation they have found. The second approach would be that because they are the picture-perfect family, they use Greyhound because it is the best kind of bus transportation that only the perfect kind of family would use as seen by the fact that the ad makes the bus seen like some sort of resort trip. In all honesty, I’m getting The Magic School Bus vibes from this ad due to how unrealistically pleasant and adventurous the ad is making this bus out to be. While it is mostly focused on family, it’s specifically mentions a “farm family”, which can represent the All-American grown type of family that people would love to see in ads to make it more relatable to the working class that might not be able to afford expensive things like flights. And of course, even though this ad is geared towards family, it still is just “common sense” that the wife would stay home and go out shopping every once and a while as well as sightseeing with the husband using the bus for work and college. Definitely a lot going on with this ad lol.
ReplyDeleteBefore even reading the ad you have chosen you get this clear image of what the ad is portraying, an image of your basic 1940's perfect white family. I believe that you can for sure use this image of the perfect family within the ad and tie it back into the company of the Greyhound bus. For the society in the 1940's has created this image that every husband and wife must play the role. Using every particle you have listed I believe that you really do have a strong argument that Greyhound bus is trying to give others a image in how to play the perfect role. Using their bus company can get them that much closer to their goal.
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