TERM
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DEFINITION OF TERM
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EXAMPLE IN AD
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Simile
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An explicit comparison.
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“Many
adults today have the same reservations about air travel had he once had
about the carousel.” Comparing air travel to carousel throughout the AD.
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Anthypophora
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Asking and then answering a rhetorical question.
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“Remember
how quickly your doubts dispelled? No sooner was the first rider over than
you wanted to go again.”
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Hue,
Value, Saturation
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Identification
of colors, lightness or darkness and purity or depth of color.
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The
colors in the picture are actually quite dark maybe to match the mood of the
child’s face but the picture still has much depths of color.
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Grounding
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Is there a foreground, middleground and background, as in traditional Eurpoean art, or is it compressed?
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There are different layers of images, we
have the carnival going on in the background with the spectators talking. You
can see the mother and son in the middleground which are the main focus in
the picture. The foreground is its own carousel.
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Focalizers
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Are figures or colors or spaces used to pull the eye across the
image?
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The
mother and son are the main focal point of the piece, the mother wears
pink while the son wears yellow, two bright colors compared to the rest
of the picture.
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Implied
Distance: Medium Shots
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Is the subject people in interaction (Are they about waist up?)
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The
subjects are waist-up, and still do a good job of seeing facial reactions.
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Representationality |
To what extent does the image show “things” we can identify?
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I
thought the picture does a great job telling a story, you could tell the boy
was concerned as he watched the carousel without first looking at the text.
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Abstraction
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How realistic are the things?
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The
picture itself is very realistic. The layering of images and facial
features helped with its rawness.
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Style
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Bold and
Slanted
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There
were two distinct contrasting fonts used here. The top is bold, and the
bottom slanted to perhaps explain the contrast between riding a carousel and flying.
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I would say that there is this fine line going on this is supposed to be a helpful way of convincing children that flying is not scary they did the total opposite. I would argue potentially that due to the dark imagery and possessed looking carousel horse cause this poster to fail at comforting its targeted audiences. And come on the kid looks horrified
ReplyDeleteThe ad is trying to encourage people who are afraid of flying to overcome their fears, just as they had when they were younger and afraid to ride a carousel. I believe the text does a good job of encouragement, however, the photo has the opposite effect and can even produce fear due to the dark/gloomy coloration and worrisome facial features. Even though there is a kid in the focus of the photo, the ad is targeted towards adults, specifically men. Calls men to remember a past time of overcoming a fear. The photo is too dreary to be targeted to children.
ReplyDeleteThis ad is trying to convince people to let go of their fears and try something new like a kid with a carousel. However, I have never known a child to be anything but excited about a carousel, I could be wrong, but this already seems like a flawed argument to me. I also think they could’ve don’t much better by showing a before and after photo of the boy and the carousel. This photo is very dark and scary and they shouldn’t have left the audience in the feeling of fear when they could have also shown a much brighter and happier photo of the boy feeling content with his decision to try something new. This ad is also focused on adults as in the very beginning of the ad the have in all caps “MANY AN ADULT TODAY” as if to say it’s okay that you’re afraid, but we’d here to reassure you!
ReplyDelete