"Best Travel Bargain By Far TWA to California"

Visual	1) color	Low Contrast	Little Differences between darks and lights	two colors making it very neutral and practical.
	7) angle	High angle  Low angle	looking up looking down	We have two different angles of looking at things. The people in the left corner we are looking down on whereas the plane next to it we are looking up at making it feel as if its something we're not apart of but could be...
	8) implied distance	medium shots	Is the subject people in interaction (are they waist up)?	the top left picture shows us looking into the plane and the rows of people within
	9) figures	abstraction	How realistic are the things?	The image is pretty realistic excluding the little dollar people
Type	3) style	Bold Italic		The Title "best travel bargain by far..." is bold and italic drawing attention to it
		All caps?		again the title is also all in caps because saving money is really trying to be pushed
	6) emphasis	Underlining		the word everyone is unlined to draw attention to how this isn't just something the wealthy could afford
	7) family	sans serif serif	no lines  lines	The bold shorter text you can quickly read from far away to get the message across.  the larger passage includes more details is smaller text and has the lines
Tropes	1) Comparison	simile		“Time is money"
	5) exaggeration			the fact of getting to save time AND money is very exaggerated as if its the only important thing
Schemes	1) orthography	acronym	abbreviations	TWA- "trans world airlines"
	7) Arrangement	climax	ordered by increasing importance.	the paragraph of small text is listing thing after thing making other travel options sound very expensive