"I thought it would be hard to take the children so far!..."

Device	Specific device	Definition	Example in Ad
Orthography	Acronym	Abbreviations using initial letters.	This ad uses the acronym “TWM” for Trans World Airlines.
Emphatics	Enumeratio	Detailing parts or arguments.	“They’re the planes you’ve shown us you prefer… fast, powerful, dependable, world-proven.” This sentence is detailing the premium features of the TWA planes.
Parallelisms	Isocolon	Parallelism with a similar number of words or syllables	“I thought it would be hard to take the children so far!...” The title of the ad has a 6-syllable parallelism, creating a phrase that is read easier. “Rolls off the tongue”.
Comparison	Metaphor	An implied comparison.	“The very thought of me taking these two ‘angles’ from coast to coast…” & “… and the children really have been angels”. The mom is originally implying that the kids are difficult to handle, but later they really are behaving well.
Color	Hue	The identification of the colors.	Emphasis on the colors red, white and blue. The colors are on all the clothing and even the planes in the lower picture. This gives a patriotic feeling.
Light	High Contrast	Bright lights and dark shadows.	The artwork has high contrast giving a 3-Dimentional feeling.
Figures	Abstraction	How realistic are the things?	This artwork has a realistic look, creates a feeling that that photo can be a reality for moms looking at the ad.
Style	Bold		The beginning of the ad’s paragraphs are bolded to entice readers to read each section.
Emphasis	Color		The paragraph text is in black, but the “TWA” text is in red to standout and stay in the minds of readers.
Family	Serif	Lines to link the reading of letters.	The letters in the body text is in serif to increase the speed to read the text. Good for mothers who have limited time because they are taking care of their children.
Legibility	The Font itself		The title of the ad is in handwriting font, curvier lettering. Is nicer for the eye to read and gives a relax feeling.