| Color | saturation |
The purity or vividness or depth of a color.
| -Blue throughout the top of the page is used heavily. The boys shirt is the most vivid, the sky is the least vivid, and the blane is the deepest - | |
| Focus | Grouding |
foreground, middleground and background
| The boy is the middle and the background as the text is the true middle. The yellow and red are the foreground and the boy's back arm and back leg are the true background. | |
| Arrangment | Climax |
Ordered by increasing importance
| "New York. China. The Moon." | |
| Exxageration | Hyperbole Auxesis | -Using exaggerated terms for effect. | -Magnifying the importance of something by using a disproportionate name. | "Imaginations take off..." in relation to the imprtance of the plane throughout the ad. |
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