This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
On the surface it is easy and safe to say that this ad functions to capitalize off the younger generations you play video games and also actively use the internet in general to buy things. To take it a step further, you could look to explain how perhaps these soda companies want to take us beyond reality, literally and figuratively, with their drinks and flavors as you mentioned everything in this ad is animated, or "not real". Perhaps this ad is deeper than you think?
This ad does seem to be targeted towards a younger audience that plays video games especially with the different companies on the side of the ad. The fact that it says get stuff but does not say what kind of stuff is interesting especially to a younger audience because then they will want to know what they could get so they will drink Pepsi products to find out. It could be saying that we know kids are curious and want things so if we say they can get something then not say what it is then is an incentive to buy our products. It is however giving a scam type of feel or could be dangerous for kids with how little it is actually saying.
This advertisement initially presents as a very confusing argument or more so lack thereof a cohesive argument. Yet, the most powerful argument after further analysis is the vulnerability of children. This ad seems to be targeting young children. Children often become enthralled in bright and eye-catching imagery such as this ad and product labeling. Pepsi is utilizing creative, high contrast, and futuristic product packaging in order to take advantage of youth gullibility to impulse buy their products.
After reading some of the comments I could agree that this ad is targeted at teens or kids. There's a digital feel to it with the text and style of art, and at the time if you had a computer or any type of electronic is was deemed as "cool". The way the word 'stuff' is enlarged is really sus because it's like well what kind of stuff am I going to get. I know it says Footlocker, EA Games, and Sony, but even as a kid there's some stuff that isn't wanted or "in style", so what type of "stuff" are they going to get? Seems to me that they're reaching for the young group of people because of the things mentioned but what if this is targeted towards an older generation?
I am not exactly sure what this Ad is trying to portray in its message. Like everyone else has said it seems like it is trying to reach children/teens as their audience. But looking at it from another angle It reminds me of coin slots used for gambling. The bright colors, the funky texts, the game, using the code on caps to see if you have won anything.
I’m also not sure what to make of this ad. It seems to be in the same style as a video game Home Screen which would indicate it’s target audience is potentially children. Including “cool” brands like FootLocker, EA Sports, and Sony is an interesting and more adult twist, as children do not typically have spending power. I do not see this as a successful ad and am still confused on the message. I guess it is saying buy things online and drink Pepsi?
I also agree with everyone else when they say the ad is targeted toward children and teens. The bright colors, the different fonts, and the fact that it looks like a website. The "get stuff" being the biggest words attracts attention because people are interested in knowing what the "stuff" is. When they look closer, they see that there are other popular brands that are featured on the ad. If people are really interested in these brands, they are going to want to do what they can to get the items. The ad also reminds me of a game. So younger people might see this as a game they need to play to earn cool stuff, so they have to buy Pepsi products to participate.
On the surface it is easy and safe to say that this ad functions to capitalize off the younger generations you play video games and also actively use the internet in general to buy things. To take it a step further, you could look to explain how perhaps these soda companies want to take us beyond reality, literally and figuratively, with their drinks and flavors as you mentioned everything in this ad is animated, or "not real". Perhaps this ad is deeper than you think?
ReplyDeleteThis ad does seem to be targeted towards a younger audience that plays video games especially with the different companies on the side of the ad. The fact that it says get stuff but does not say what kind of stuff is interesting especially to a younger audience because then they will want to know what they could get so they will drink Pepsi products to find out. It could be saying that we know kids are curious and want things so if we say they can get something then not say what it is then is an incentive to buy our products. It is however giving a scam type of feel or could be dangerous for kids with how little it is actually saying.
ReplyDeleteThis advertisement initially presents as a very confusing argument or more so lack thereof a cohesive argument. Yet, the most powerful argument after further analysis is the vulnerability of children. This ad seems to be targeting young children. Children often become enthralled in bright and eye-catching imagery such as this ad and product labeling. Pepsi is utilizing creative, high contrast, and futuristic product packaging in order to take advantage of youth gullibility to impulse buy their products.
ReplyDeleteAfter reading some of the comments I could agree that this ad is targeted at teens or kids. There's a digital feel to it with the text and style of art, and at the time if you had a computer or any type of electronic is was deemed as "cool". The way the word 'stuff' is enlarged is really sus because it's like well what kind of stuff am I going to get. I know it says Footlocker, EA Games, and Sony, but even as a kid there's some stuff that isn't wanted or "in style", so what type of "stuff" are they going to get? Seems to me that they're reaching for the young group of people because of the things mentioned but what if this is targeted towards an older generation?
ReplyDeleteI am not exactly sure what this Ad is trying to portray in its message. Like everyone else has said it seems like it is trying to reach children/teens as their audience. But looking at it from another angle It reminds me of coin slots used for gambling. The bright colors, the funky texts, the game, using the code on caps to see if you have won anything.
ReplyDeleteI’m also not sure what to make of this ad. It seems to be in the same style as a video game Home Screen which would indicate it’s target audience is potentially children. Including “cool” brands like FootLocker, EA Sports, and Sony is an interesting and more adult twist, as children do not typically have spending power. I do not see this as a successful ad and am still confused on the message. I guess it is saying buy things online and drink Pepsi?
ReplyDeleteI also agree with everyone else when they say the ad is targeted toward children and teens. The bright colors, the different fonts, and the fact that it looks like a website. The "get stuff" being the biggest words attracts attention because people are interested in knowing what the "stuff" is. When they look closer, they see that there are other popular brands that are featured on the ad. If people are really interested in these brands, they are going to want to do what they can to get the items. The ad also reminds me of a game. So younger people might see this as a game they need to play to earn cool stuff, so they have to buy Pepsi products to participate.
ReplyDelete