Social Movement Post (ACT UP)

 

Visual	Example	How it contributes
(Color) Hue	The red color of “STOP THE CHURCH”	Brings attention to this phrase (that is pivotal to their protest at St. Patrick’s Cathedral) by using a splash of red amidst the primary black-and-white color scheme.
(Focus) Focalizers	Picture of bishop, “STOP THE CHURCH”	Picture of the bishop is used as the only visual in order to draw attention to the fact that those who attend St. Patrick’s Cathedral are familiar with this individual. The “STOP THE CHURCH” in red is intentionally the only piece of wording printed with color with the intention of pulling the attention of the audience towards this message.
(Angle) Eye-Level	Picture	Eye-Level picture is supposed to, again, create a sense of acknowledgement that people are familiar with this bishop and this Cathedral.
(Figures) Representationality	Identifiable picture	John Cardinal O’ Connor
Type
(Style) Bold	“STOP THE CHURCH”	Emphasises messages and is attention drawing.
(Style) All Caps	“STOP THE CHURCH”	Emphasises messages and is attention drawing.
(Emphasis) Color	Red; “STOP THE CHURCH”	Emphasizes messages and is attention drawing. Red is a color popularly associated with warnings, so the color chosen also shows that the message is supposed to be a warning of something harmful or that could bring harm.
(Legibility) The Font Itself	The entire flyer/poster	Clear and easy to read/understand. Gets the purpose behind protest across.
Scheme
(Repetition) Anaphora	“Fight its oppression to abortion. Fight its murderous AIDS policy. Take direct action. Take control of your body.”	Repeats the words “fight” and “take” in order to emphasize that they are encouraging for others to join their cause to fight against the Cathedral for telling others to not use condoms (Condoms help to lower the rates in which the virus is spread).

*NOTE: Stilll need to look at Perelman*