Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 29, 2018

Unico Blogpost

Isaac Marcell

2 comments:

  1. Unico seems to be sending a mixed message with the ad. They include both a boy and girl in the ad, implying it could go to anyone. However, in looking at the color scheme, all colors are traditionally feminine, and the girl is matching with the scheme while the boy is not. Also, the male is seemingly of Asian descent and this is a product relating to an Anime. It wants to say it can be played with by anyone, but seems to say only girls can while also being seemingly racist.

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  2. After reading the Unico Ad one of the things that I found most interesting was that generally the color scheme and toy theme are viewed as a girl toy but on the ad it shows both a boy and a girl. The ad has pink clouds, pink and yellow flowers, and a rainbow but it still advertises itself as a boy ad which was very unique in the 1980s. I think another interesting aspect of the ad is that it doesn’t really display the schools supplies that comes in the kit. Instead the ad shows little animated unicorns. This is interesting especially because they aren’t selling unicorn stuffed animals or action figures, but unicorn themed school supplies.

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