Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 29, 2018

Mattel's Tuff Stuff



3 comments:

  1. I see the stuff about gender in the actual photo on the ad, but on the chart when you explain your finings, it is kind of hard to tell what you're trying to say about the ad. Gender roles are an obvious depiction from this ad. I believe you were correct on this, but what do the colors have to do with anything? What about the placement of things? There is a lot of foreground/background stuff telling us what is important and what is not. I think overall it is directed towards the little girls, but I can't see the way you are interpreting the other key elements.

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  2. I also agree with the gender stereotypes at play in the ad. But how do you interpret the father in the picture? Is it better than excluding the ad to just a mother and her daughter this furthering the sexist themes or is there something to be said about the father giving his daughter a cleaning toy as something rather patriarchal, perhaps to further the gender roles already set during that time?

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  3. I agree with the aspect of the promotion of gender roles and that is clearly present here. However, I would also look at the father aspect. What would it mean if it was a mother giving the daughter that? It might mean the passing down of gender roles. But the father is present. Is this a promotion of the patriarchy? Maybe it could perhaps be that the only way to depict non sexist themes is to place a boy in the role of the little girl, however, that could just promote an opposition to the binary which doesn’t exactly fix the issue. Also, I feel the colors promote a certain idea of the way the ad can be looked at.

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