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Schemes
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-assonance
The constant of vowels that
are laid out amongst the ad within the catch line and the captivation ties in
the “catchiness”
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Tropes
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Exaggeration through the
phrases of the subtext. It helps reveal the thrill to the intended audience
which ties into the nature of toy’s background.
"Evel" origanted from Evil. Sense of thrill -Attachment to advertised figure.
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Visual
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-eye level: given the
perspective to see the figure as if they were right in the site. Provides to
the demonstration of the toy.
-High contrast: Dark
shadows help give the depth to the figures, which leads to the captivation of
the essence. The red white and blue are the repetition of colors reiterating
the intended appeal to the intended audience in the given period.
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Style
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-All Caps and Bold title. Gives automatic appeal with the
use of repeated colors.
-spacing: more of whiter spaces within subtext for extra
info. Not important for bringing in audience as much as informing by this
point.
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This add is very hyped up with all the different colored words, the bold sentences, and finally the detail in the pictures. The shading under the cars is also that extra little detail that can attract the consumer. The last thing is how there is a collectors edition that you can collect and take them with you everywhere you go for the journey.
ReplyDeleteI really liked the thought you put into the elements of this ad. There weren't many big hits at gender right away, which I thought of as kind of odd. Generally toys have that right off the bat. And I appreciate that you didn't really notice this. I would say that in general you thought this ad was just advertising a pretty cool toy to whoever wanted to play. I like the way you saw the contrast of color too. All in all, your observations seemed to be spot on.
ReplyDelete