Hot Wheels Rod Runner

Analysis of Rhetorical Devices
Repetition	Epanalepsis	Repetition of a word at the beginning and end of a clause.	They use the phrase “side by side” a few lines down into the body of text.
Comparison	Simile	An explicit comparison.	The text at the bottom assures viewers that the experience/stakes given by this track are “just like real racing” after building up the higher stakes and real competition coming from this track.
Color	Saturation	The purity or vividness or depth of a color.	The saturation is relatively high; all the colors are slightly muted but are bright enough to stand on their own and be noticed.
Light	High Contrast	Bright lights and dark shadows.	The central image uses thick, dark lines to outline both the tracks and people. Also, the colors contrast quite well against the cream background while having dark shadows on the cars.
Diagonals	Oblique	The image seems unstable and pulled to the side.	The entire image is pulled to the right because the track can run off of the page. This adds to the size/grandness the ad attempts to portray.
Space	Open	The tops and sides seem empty.	The background is a very mute cream with no details in it whatsoever. Aside from text, the ad is void of background imagery.
Angle	Eye Level	Are we even with them?	We are placed at eye level with the track. In doing this, the size of the track appears much larger than it truly would be. It also makes the product being sold seem exciting.
Style	Bold		The entirety of top text is bold and sharply contrasts the background. Almost all information at the bottom is normal but they do bold some words; giving them importance and giving variety/intrigue to what it is saying.
Family	San Serif	Without serifs.	The font is very simple and easy to read. There aren’t any “extra” or connecting lines; it’s incredibly basic.