This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
With what you have posted on blogger, I think that you could make a pretty solid thesis built on bandwagon and appeal to false authority. The author of the piece is basically taking everything he asserts from other people who he does not even establish the merit of other than through providing they published books. Your thesis would really just have to push that the argument as is is literally baseless. After that you could talk about some of the fallacies and argument tools that the other authors use.
Your data is good, now what are you going to do with it? What point are you trying to get across? What does the author achieve by doing these things?