Ad Speaking Outline #35

 Introduction: (remember transitions throughout)

 

Attention Getter:  Have you ever noticed a kids’ curious stare and thought, “little pitchers have big ears”? Well, those big ears are not just filled with curiosity. 

 

Preview: Today, we will be decoding a Kellogg’s ad, examining rhetorical elements to uncover the hidden message that might be speaking louder to parents than kids. 

 

Creditability: My name, Communication Major, and using the chart provided.

 

Thesis: This Kellogg’s ad is good at convincing people, but it seems like it’s really trying to talk more to parents more than to kids. 

 

Body:

Point 1: Visual 

·      Angle, eye level, looking straight at us, it’s like a secret handshake. But who’s it shaking hands with – the kids or the adults? It might be trying to connect more with the parents. 

·      Color, hue, this ad uses bright colors, like that orange background, to make us hungry. But do kids really like those colors, or is it more for moms and dads who care about healthy food choices?

·      Implied distance, medium shot, the picture is not too close or too far. It’s like watching a scene, maybe it’s showing something parents can relate too- like observing their kids. 

Point 2: type- 

·      Family, script, the fancy writing for “Kellogg’s” is like dressing up for a special occasion. But is it for the kids, who might like simpler stuff, or us it trying to look classy for the parents? 

Point 3: Schemes 

·      Emphatics, Enumeratio, the tagline “The best to you each morning” says we’re getting the best. This positive talk might make parents feel good about choosing this cereal for their kids. 

Point 4 Tropes

·      Comparison, metaphor, saying “little pitchers have big ears” is like saying kids are always paying attention. But who needs to hear that more – the kids or the parents worrying about what they say around their children? 

Conclusion:

So today I have talked to you a little about the visuals, type, schemes, and tropes within this ad and how they play into my thesis statement. 

 

Clincher: So, after looking closely at this Kellogg’s ad, it seems like they’re not just talking to kids about cereal. It’s kind of like a secret message to the parents, asking all of us to be smart when we see ads, paying more attention to what the grown-ups might care about. 

References:

Vrooman’s book, The Zombie Guide to Public Speaking 

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/

Ad outline- Brylie Nedd

Attention getter- remember when you were a kid and all you wanted to do was be a grown-up? 

 

Transition (Now, that’s not so much the case, anyhow…) 

 

Preview- Today we will be analyzing this Kellogg’s ad and identifying what rhetorical devices are being used. 

Credibility- Brylie, Comm major

Transition (This leads me to…)

Thesis- Kellogg’s appeals to the little boys that aspire to be “real men”. Kellogg’s claims their cereal will turn young boys into real men.  

Transition (Now let’s get into…)

·      Visual

-       eye level 

-       saturation

-       focalizers

-       longshot

-       icons- military 

Transition (in addition to visual, there is also…)

·      Type

-       Bold- Kellogs and Cornflakes = stand out 

-       Caps- Cornflakes 

-       Underline- Best

Transition- (going off of type, we move into…)

·      Schemes

-       Epizeuxis (epi-zeux-es) repetition of best 

-       scesis onomaton, tricolon- best liked, best flavor, worst to run out of 

Transition- (last, lets talk about) 

·      Tropes

-       Metaphor- Eat Kellogg’s you will be a man. 

 

Conclusion- today we looked at…

-Kellogg’s builds men 

-men= military men- tough and strong

 

Clincher- If you could go back to your childhood, would you eat more Cornflakes? Who knows, maybe you would have ended up being a real man. 

 

References- Vrooman’s Zombie Guide to Public Speaking 

Vroman’s Schemes and Tropes Chart-http://faculty.tlu.edu/svrooman/schemes2.htm

AD Outline draft

 

INTRO

Attention getter- Thanks for showing up! not really you messed up my plan for a free 100.

Topic/thesis- What does this ad want us to get out of it?

Credibility- So from the many minutes I looked at this ad.

Preview- I can tell you all about the schemes, tropes, and Visuals this ad provides.

                             Transition- So first all the schemes I have

SCHEMES

Tmesis- Tiger-ri-iffic and Gr-r-reat, explain that it emphasizes how good.

                             Now onto Tropes

TROPES

hyperbole- "The world's favorite kind" (I would have to agree), The best to you each morning (my toilet disagrees) 

                             Now we reach the good part

VISUALS

Closed- Milk is off-page and everything is close to the border.

Low contrast- keeps this ad a steady orange-yellow to match the vibe of the tiger.

all caps- They put in all caps the cereal name, his name, and titles in the ad. 

Icons- the tiger

Abstract- should we talk about the tiger holding 205 with 1 finger or how the banana is in the cereal?

                             So now that we have covered the schemes, tropes, and visuals

 

CONCLUSION

We can go back to the question, what does this ad want us to get from this?

I say to show us how strong we can become and how flavorful those big brawny flakes of corn are. We still don’t care for the banana.

We can thank Vroomans chart and the ad itself for this grrrreat presentation.

 

 

CITATIONS

http://faculty.tlu.edu/svrooman/schemes2.htm

 

COMM 274: Rhetoric at TLU: #18

Ad Speaking Outline - Olivia Prinz

  

Introduction

-          Attention Getter: I know my boyfriend gets on my nerves in the morning. I just woke up and he wants to talk, talk, talk. Especially if I haven’t had my coffee or my breakfast. It just isn’t a good combination. I know a situation like this has happened once or twice to you, yeah?

 

TRANSITION

Preview

-          This is what is going on within my ad, presumably. Everybody needs some Kellogg’s to make their day better or start on a better note. I am going to be breaking down the elements of this ad so that we can get a clearer image of what it is trying to tell us.

Credibility

-          My name, English major, and use of Vrooman’s charts.

TRANSITION

Thesis

-          Eating Kellogg’s Sugar Flakes will sweeten up your hard morning. Eating them in the morning will allow you to feel extra sweet all day.

TRANSITION

Body

-          Having a blank background helps us focus on the images.

-          The tiger being the center focal point helps us understand that it is Kellogg’s and that is who the attention is being drawn to.

-          The couple arguing in the right corner and the tiger trying to give them the cereal so that they can be happy.

-          (Based on the point above, we can see that the couple is happy in the bottom right corner after eating them)

-          Who Kellogg’s is trying to appeal to.

-          Repetition of words, to show importance.

-          Typography

TRANSITION

Conclusion

-          Kellogg’s sugar flakes will help you be happier.

-          Go back to the main points.

-          Importance of the ad, how Kellogg’s did a good job with this ad and how it appealed to the correct audience. 

Ad Speak outline #32

 OUTLINE

 

 

INTRODUCTION

 

Attention Getter: Baseball (agree or disagree, the best sport every made) combine with cereal. AMAZING

 

 

Purpose: The ad appears to be showing a young baseball player and umpire of the game enjoying cereal knowing the score of the game must be really good for the team. 

 

 

Qualification: (I) analyzing the ad 

 

 

Preview: Main Schemes & tropes, Visual, Types in the cereal ad

 

 

Body:

 

Point one: Schemes & tropes

·       Tricolon: Three parts for the saying, “Best Liked, Best Flavored, Worst to run out of”

·       Repetition of one word: BEST

·       Exaggeration to the cereal: the best to you each morning 

 

 

Point two: Visual

·       Eye-level, even with the people in the ad

·       Representationally Identifying items such as the ball, milk, and cereal on table. Baseball player and umpire

·       Varies colors of red background yellow table, black umpire suit 

 

 

Point three: type 

·       Underlining for words in the ad, best and worst

·       Text type not all the same

 

 

Conclusion:

 

Purpose: Analyze that the baseball player and umpire must be having a good game that during the time are enjoying cereal

 

 

Subpoint: mentioned Schemes & tropes, visuals, type of the ad

 

 

Clincher: Talk about a possible score of the ad 

 

 

 

References:

Vrooman’s book, The Zombie Guide to Public Speaking

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/

AD SPEAKING OUTLINE

 

• Opening

I learned how the seams of an ad run deep.

INTRODUCE , WHAT ARE YOU PRESENTING?

3 different type of “thread” .

• Schemes – 

-       ERROR – TMESIS( TUH MEE SIS) – WORD SEPERATED 2 -example 

-        

 

• TROPES

-       APORIA – MOCK DEBATE WITH RHETORICAL QUESTIONS – example 

• VISUAL 

-       COLOR – HUE – IDENTIFYING COLOR – example

-       COLOR – VALUE – LIGHT OR DARKNESS of COLOR – example

 

-       PERSPECTIVE (geometric)- ILUUSION OF DEPTH AND SPACE – example (dimension of space)

 

-       FOCALIZERS – FIGURES/COLORS/SPACE USED TO BRING ATTENTION

 

-       ICONS – SYMBOLS that call to mind in a genre – example 

 

• Conclusion

Goal of the ad 

merge idea of being in a jungle and looking for a meal with Kellogg’s cereal. 

This goal was pushed with the use of 

SCHEMES – ERROR

TROPES- APPORIA

VISUAL – FOCALIZERS and more

These rhetorical strategies allow for the ad to be sewn seamlessly, making it a THUMBS UP 

 

 

 

Ad 27 Speaking Outline Draft