Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 24, 2022

Ad Analysis-Denise Casas



 







2 comments:

  1. Denise’s analysis shows that Panasonic was very focused on the visual aspects. As Denise pointed out, the color value and low contrast of the ad make the viewer focus on the words and images. The image at the bottom of the page, as Denise said, has animation added to enhance the graphic. Furthermore, Panasonic uses orthograph emotion to make the reader think about and visualize their use of the product.

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  2. As both Denise and Dakota said, the Ad is very centralized around visuals, and this is also shown through balanced diagonals. With even placement of the two bold headlines, as well as splitting the text down the middle with a photo, it creates a symmetrical look that manages to both satisfy and intrigue the eye. I also loved that Denise caught the shadow hidden behind the speaker, as that shadow is the key to creating a geometric perspective instead of just a Ombré background. Looks awesome Denise!!

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