Appeal to Consequences	“In education, as in so many endeavors, the best decisions are the ones made by those closest to the issue. I will work to directly support students, cut red tape and reduce the size and authority of the Washington educational bureaucracy.”	He believes it’s true because it will lead to good things so, we must believe it’s true also.
Emotional Appeal	“give teachers the respect and the resources they deserve. Instead of an outdated system that rewards teacher tenure over performance,”	He knows that teachers and educators don’t get the appreciation that they deserve and he wants us to remember that and grab our emotions and let us realize that he thinks about those things.
Hasty Generalization	“The Department of Education needs to get out of the lending business. We need a simpler, more streamlined and transparent financial aid process that gives students and their families the kind of simple, reliable information they need to make good decisions.”	He makes such a quick generalization about what to do to fix this specific problem. He doesn’t give alternatives. He just gives this one because he wants you to think hes confident in what’s he’s saying and doing.
Wishful thinking	Everywhere I travel, I am inspired by the creativity of educators whose ideas offer real promise for tomorrow’s students. Rather than micromanaging these educational innovators with one-size-fits-all regulations that suppress their ingenuity, we should promote innovative ideas in education.	I think he wants to think this is true. He believes he has a solution for everything and wants to sound confident in it so we will vote for him. He wish’s this to be true so he will sound like he knows what he’s talking about.
Emotional appeal	I will actively support school choice programs, such as school vouchers and charter schools, so every student has the opportunity to fully realize his or her God-given potential.	He wants to make sure we know that he thinks our kids have God- given potential to grab our potential