Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 28, 2015

Samantha Lopez Santa Elaboration








Example
Elaboration
Schemes





Error
Tmesis
“Throat-Scratch”
This add claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke

Alliteration
Consonance
“fine tobaccos is filtered further”
This statement claims that the tobacco was filtered to make it milder or healthier



“Smooth smoking”
The statement shows how the smooth smoking is easy to smoke


Assoance
“Puff By Puff”
Shows the emphasis on how the puffs compares to other longer cigarettes.



“Extra length for extra mildness”
This statement was for the “mild” was to state that mild was health to make a health and skinner you



“Pall Mall’
Stating the product that is health

Hyperbaton
Anastrophe
“Again after 5 puffs”
This means that after the 5 puffs you will feel healthier and the again shows are people are tempted to smoke more cigarettes

Emphatics
Scesis Onomation
“The further your cigarette filters the smoke through fine tobaccos, the milder the smoke becomes.”
This means that the mild in the cigarette can lead to regular length cigarettes and that it will filter out more smoke when you are smoking Pall Mall cigarette

Arrangement
Climax
“Thus Pall Mall gives you a smoothness, mildness and satisfaction no other cigarette offers you”
This statement is shown with “The Puff Chart” which is comparing other cigarette to Pall Mall and show how the regular-length cigarette with smoothness and satisficing. 
Tropes
Comparison
Metaphor
“You’re always ahead with Pall Mall”
This statement how smoking Pall Mall mild can smoke a greater length with smoke so the smoke can get ahead


Synecdoche
“Outstanding…and they are mild!”
This shows hold mild the cigarette can get and underlined so that can be healthier for the customer.










3 comments:

  1. This comment has been removed by the author.

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  2. You make some excellent observations about your ad. I did not see a clear argument as to what the ad is selling or the message it is trying to convey to it's audience.

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  3. i liked it however like alison said no argument is made, which may be some problems people may be having. make sure before you present that you have a clear outline that isn't to detailed but has enough to show you that you know what you are talking about and doesn't make you stutter or look to long at it. Try making a joke incase tension may arise

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