Speaking Outline:
Introduction: "Coffee. For many it is how people get the energy to wake up in the mornings and for advertisers, it is a means for putting their skills to use in attracting new consumers."
Thesis: Today, I am going to discuss the visual and textual choices that Borden's Instant Coffee utilized to successfully appeal to their product's target consumers.
Visual choices: Borden's Instant Coffee chose a bright red underlining, a careful incorporation of focalizers, and representationality when creating this ad.
Explaining the visual choices:
- Bright red underlining- emphasizes intent of using the instant coffee during breakfast
- Use of focalizers- Man, woman, elderly woman, and the coffee container are all evenly spread out to appear appealing to the eyes of the viewer
- Representationality- man depicted in the ad resembles a typical middle-aged, professional man from the 1950s who would most likely be a consumer of this coffee product
Transition statement- Now that we have looked at the visual choices the company used in their advertising, let's now revisit the textual choices found in this ad.
Textual choices: Borden's Instant Coffee utilized an anaphora and an anthypophora to effectively sell their coffee.
- Anaphora- "no fuss, no wait, no grounds, no waste" highlights why Instant Coffee is supposedly "perfect" in a quick and enthusiastic manner that is memorable for viewers of this ad
- Anthypophora- invites interaction with the viewer and offers a fresh way of introducing more information about Instant Coffee
Conclusion: "Today we looked at the visual and textual choices Borden's Instant Coffee utilized when creating an ad for their Instant Coffee product. All of the choices in visuals and text were successful in communicating with the ad's viewers about the high quality of the product while also subtly highlighting ideals of average American citizens in the mid-20th century."
I like how you have a very complete idea of what you'll be saying during your speech. Good job on the organization of thoughts and ideas. I have to remind you that the outline is supposed to be dynamic. Therefore, my suggestion to you is condensing those paragraphs into bullet points that will help guide you. I say this because an outline with this much writing on you can cause you to stop and read as if it were a notecard, and this is the opposite of what Dr.Vrooman wants. Hope this helps.
ReplyDeleteGreat, Love your insight on each factor that contributed to your ad.
ReplyDeleteThis is a super organized outline. You have a great direction and you know exactly what you want to say. However when writing your outline to turn in think more in the direction of memory jogging bullet points instead of complete sentences. You want to speak more off book than to read it directly off the page. Just some friendly advice to help you out. Your analysis looks great!
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