Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Wednesday, January 27, 2021

FIRST OUTLINE COFFEE AD

ATTENTION GETTER : 

Spouse #1: Honey, this coffee tastes like dirt. Spouse #2: That's not surprising, dear, it was just ground this morning.

 

Transiton / preview :  talking about the ads overall scheme

 

Thesis : later

 

Credibility: chart studying and ad anyalsis

 

1.     Talk about the schemes used

 

-      Aliteration / consance - 

 

-      Emphatics / epizeuxis 

 

-       Arrangement / climax

 

-      Repitition / epistrophe

 

2.    Talk about the VISUALS used

 

-      TYPE / STROKE WEIGHT 

-      What does the image being at eye level have to do with anything?

-      Color value / why / what information does color value add

 

 

3.    Conclusion

-      Why do visuals and schemes work together?

-      How do they work together? 

-      This ads target audience is people who like strong coffee for cheap. This is seen by their language choice in this ad. 

 

 

 

 

4 comments:

  1. Your outline is structured very well. I notice that your thesis area is blank. In your conclusion you mention the ad targets people who like strong coffee for cheap prices. I think you can go off that for your thesis. Also since this ad is geared toward consumers who like strong coffee your attention getter fits perfectly. You have a couple subpoints under schemes so I would record yourself speaking to see if you can fit in all of your points within our time limit.

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  2. Very well put together, maybe find some other examples of ads that do tie in visuals and schemes that work well together to bring it full circle like you discuss in your conclusion. Also, don't forget to tie in ideologies, you seem to have it covered for the chart and visuals but be sure to cover that area too!

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  3. I think your outline is very organized and will be easy to follow even when you’re in the middle of your speech. I don’t notice anything about ideologies and I think we are supposed to make a connection there, so I would suggest adding that. Also in your conclusion you mention this ad being targeted toward individuals who prefer strong, cheap coffee; however I don’t see that mentioned anywhere else so I would make sure to state that before the conclusion as well. Overall I think you have a solid outline.

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  4. You have a solid outline here! Even with this just being your rough draft, I can tell you have a good idea as to where you’d like to go with your presentation. I love that your outline is simple with phrases to only help guide you through your key points, and not extensive like a script. I guess the only advice I have is to come up with a clear and solid thesis, and further develop other aspects of your outline that you may not be too sure of. Also, consider how some of the ideologies we’ve discussed in class can be applied towards your chosen ad. Other than that, super good start! Good luck!

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