Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Tuesday, January 26, 2021

1930's Ad Sanka Coffee - #23

 


In this 1930's Sanka Coffee ad we see two women having a conversation about coffee. One woman is black, and is wearing what appears to be a maid's outfit typical of that time. She's holding a coffee pot in the air. The second woman is white. She is wearing a lace dress and fancy earings. Most of the ads background is white. This results with the white woman being "washed out" and draws our attention towards the black woman. In large letters below the picture of the women is the sentence, "You ain't goin' to let the Mister drink coffee at night, is you?" Even though the ad does not specify who is speaking, the grammatical errors as well as racial stereotypes and the reality of schools neglecting students of color leads the viewer to assume the black woman is asking the question. The words "at night" are underlined. In the paragraphs below it emphasizes that Sanka coffee can be drunk at any time of the day or night without the unwanted side effects that come from drinking caffinated coffee. The black woman knows that drinking cafinated coffee at night is not good and she makes sure the wife knows too. So the ad insinuates if the white woman buys Sanka coffee, she will still be able to please her husband by providing what he wants to drink (coffee), while also paying attention to what is best for him. The ad is kind of saying, "This is what a good wife buys."

1 comment:

  1. I liked everything you said in in your paragraph and you chart. I would focus on some of the visuals aspects to the ad. The high contrast for example. The angle of the shot is another aspect to bring in. The ad was a close up shot. You can also talk about the eye-level and how it was a flat picture. The last thing is talk about the figures in the ad. They mad the maids hat really white. Overall I think you are at a good start.

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