Click on the link below to review a draft of my device chart and a copy of the ad.
Introduction:
- Attention Getter : Caffine. The wonderful stimulant that gives us a pep in our step. It wakes up our brain in the morning, pushes us through a long day of work, fuels our allnighters, and sometimes it's just dang delicious. But as wonderful as caffeine is, there will always be some unwanted side effects. The caffeine crash.
- Preview : The developers of Sanka's coffee were aware of this ugly side effect and attempted to grab the attention of consumers in the 1930's with their Sanka's Coffee ad. I will be analyzing how the ad's tries to convince viewers that their coffee is the best through their use of tropes, visuals, and types.
- Credibility : I'm a Communications major who has been studying Professor Vrooman's chart of schemes and tropes for over a week.
Body:
- Piece 1 : Tropes
- Subpoint : Use of Enallage
- Subpoint : Use of Enumeratio
- Subpoint : Use of Anthypopora
- Subpoint : Use of Antiphrasis
- Piece 2 : Visuals
- Subpoint : Use of high contrast
- Subpoint : Use of close up shot
- Subpoint : Use of closed space
- Piece 3 : Types
- Subpoint : Use of style (bold)
- Subpoint : Use of style (italics)
- Subpoint : Use of emphasis (underlining)
Conclusion:
- Thesis : TBD
- Psych Closer/Clincher : TBD
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Things to possibly talk about in speech:
- The conversation around caffeine in the 1930s. Why would decaffinated coffee be relevant or draw in interest from consumers?
- Was there a desire by consumers to drink coffee later on in the day/night?
- Use of implied racial stereotypes at (1)
- This ad implies that coffee is for men.
- Ad implies that a "good wife" would not serve her husband caffinated coffee.
I really like how you organized your analysis of the ad into discussions of its tropes, visuals, and typography. This organization gives your outline a clear, well-defined structure. Your introduction catches my attention and draws me into what you plan on analyzing. However, I am concerned that the body of the analysis would last too long and would run over the time limit. I would recommend for you to keep the division of the analysis into discussions about the tropes, visuals, and typography, but narrow the discussions down to one or two examples from each topic instead of three examples. The topics you listed for potentially discussing in the speech have the potential for making a strong, thorough argument.
ReplyDeleteI really liked your outline and how you set it up. I agree with Trevor about timing being an issue so I would be careful and maybe practice so you know if you will go over the time provided and see what you will need to cut out. I really liked the possible talking points that you brought up and overall you will be able to build a strong thesis and argument for your ad.
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