David Miller Coffee ad Outline

 Attention getter: Set the atmosphere in space and time for which you are selling the coffee

-Twentieth century Australia 

-Mass migration after WW2 over 2 Million (as per the national museum of Australia)

-Countries culture at the time (Women's right to vote 1902 CWFA)

*Establish credibility

(Who am i and why am I qualified) "I'm David and I have been..."

"of corse i'm an expert in all history in the region"

Thesis: how does it appeal ?

-Use of women 

(Now we're going to take a look at the use of rhetorical devices in the ad)

Tropes:

-Simile between coffee and tea 

-transition statement: Shifting to the Visual portion of the ad

Visual:

Hue-yellow, red, blue

Value- all bright

Saturation- vivid colors (in relation to printing capabilities of the time)-write color sentence

"The color is an important part of how captures your attention with bright unsaturated colors that attract your eye"

Perspective- Flat design (no unique depth)

Focus- based on Focalizers

Angle- Eye level

Implied distance- Medium shot

*Not Abstract*

Typography: How the structure of the text line up with the ad

Medium height-to-width ratio

legibility-

5 different fonts 

Style-

2 most commercial statements made are in all caps

emphasis-

Brand name highlighted in red

emphasis/family script-

Quote from person depicted is in cursive & red

Conclusion

-Ad is organized yet simple relying more on color persuasion to draw your eyes in

-Color appeal as apposed to exotic graphic design

-How does it do its job in its time frame? (They are still selling coffee today)

Speech outline rough draft Ad#1

 Intro:

  Attention getter: In the United States coffee shops are the most popular first date location. (Time)

 Thesis:  TBD -but it will have to do with  Pan-American Coffee is selling the idea that ice coffee is more than a drink but can help make connections. 

  Preview: Pan-American Coffee targeted middle class Americans to want to buy their coffee by creating an AD with the perfect All American family with the white picket fence and family BBQ. The ad plays into the stereotypes of both men and women in the 1940’s. We see the woman being with her family while in a sense trying to start her own family with this hardworking man. I will be analyzing how the ad creates this scenario while also suggesting it through the text they used.     

Credibility: I have looked at this ad and Dr. Vrooman chart for 3 weeks ( time of the presentation). 

Organization: 

Body:

•  Firstly  discuss the visual aspects of the add. Bringing in color, contrast, and objects.  

• Then move on the language that was used and how it supports the visual aspects of the add. The use of words, rhythm, and fonts. 

Conclusion: The Scheme and tropes that Pan-American Coffee used for this 1940’s coffee had convinced us that coffee is so much more than just a drink but a way to make a connection. The connection can be for new friends or a new significant other. Today we still use ice coffee to help build connections with the people in our lives so I would say this ad was successful. *gets ice coffee and cheers towards the camera* Cheers to new friends. 

Outline Draft - Dior Ayala

Link guides towards draft of device list with a copy of Ad #19 : Ad Analysis

Trevor Nealeigh- "Borden's Instant Coffee Ad" Speaking Outline

 

Speaking Outline:

Introduction: "Coffee. For many it is how people get the energy to wake up in the mornings and for advertisers, it is a means for putting their skills to use in attracting new consumers."

Thesis: Today, I am going to discuss the visual and textual choices that Borden's Instant Coffee utilized to successfully appeal to their product's target consumers.

Visual choices: Borden's Instant Coffee chose a bright red underlining, a careful incorporation of focalizers, and representationality when creating this ad.

Explaining the visual choices: 

• Bright red underlining- emphasizes intent of using the instant coffee during breakfast
• Use of focalizers- Man, woman, elderly woman, and the coffee container are all evenly spread out to appear appealing to the eyes of the viewer
• Representationality- man depicted in the ad resembles a typical middle-aged, professional man from the 1950s who would most likely be a consumer of this coffee product

Transition statement- Now that we have looked at the visual choices the company used in their advertising, let's now revisit the textual choices found in this ad.

Textual choices: Borden's Instant Coffee utilized an anaphora and an anthypophora to effectively sell their coffee.

• Anaphora- "no fuss, no wait, no grounds, no waste" highlights why Instant Coffee is supposedly "perfect" in a quick and enthusiastic manner that is memorable for viewers of this ad
• Anthypophora- invites interaction with the viewer and offers a fresh way of introducing more information about Instant Coffee

Conclusion: "Today we looked at the visual and textual choices Borden's Instant Coffee utilized when creating an ad for their Instant Coffee product. All of the choices in visuals and text were successful in communicating with the ad's viewers about the high quality of the product while also subtly highlighting ideals of average American citizens in the mid-20th century."

Outline for Anthony Ad #2

 AG- Im going to talk about how coffee is one of the most popular items in the entire world to drink, people are very addicted to coffee, and how if you don't drink coffee how do you get your energy. 

Preview- the coffee is a great thing to drink

Credit- coffee is amazing and should be in everyone's diet, it is very healthy for you to if you don't drink to much and add to much sugar and creamer. 

Thesis- I have no idea yet

Connections- the girl grabs everyones eyes with the coffee and bright colors 

How the ad can bring in many other people that don't already drink coffee

Draft 1 - Outline - JL

 

1. SAY THIS TO GET THEIR ATTENTION:

1. Talk about anxiety 

2. Limbic system

3. How it relates to advertising 

2. OK, JL, NOW PREVIEW MAIN POINTS DUDE

1. Subconscious processing of emotive stimulus

2. Devices, schemes and tropes

3. How do those two connect?

3. SHOW THEM YOU’RE CREDIBLE

1. Expert on Vrooman’s chart

2. Communication and psychology major

3. Anxiety 

4. CONNECT-THE-DOTS

1. “Now that I have you thinking about all the ads that possibly influenced you subconsciously, let’s take a look at this coffee ad from the 40s and how devices and tropes were used in order to seduce people back then.

5. WORK THAT BODY 

1. Style

2. Visuals

3. How the work in conjunction 

6. CONNECT-THE-DOTS 

1. 
   

7. CONCLUSION

1. Think of psychological closure (TBD)

Sanka Coffee Outline Rough Draft - Ad #23

Click on the link below to review a draft of my device chart and a copy of the ad.

https://comm274.blogspot.com/2021/01/1930s-ad-sanka-coffee-23.html

Introduction:

• Attention Getter : Caffine. The wonderful stimulant that gives us a pep in our step. It wakes up our brain in the morning, pushes us through a long day of work, fuels our allnighters, and sometimes it's just dang delicious. But as wonderful as caffeine is, there will always be some unwanted side effects. The caffeine crash.

• Preview : The developers of Sanka's coffee were aware of this ugly side effect and attempted to grab the attention of consumers in the 1930's with their Sanka's Coffee ad. I will be analyzing how the ad's tries to convince viewers that their coffee is the best through their use of tropes, visuals, and types.

• Credibility : I'm a Communications major who has been studying Professor Vrooman's chart of schemes and tropes for over a week.

Body:

• Piece 1 : Tropes
• Subpoint : Use of Enallage
• Subpoint : Use of Enumeratio
• Subpoint : Use of Anthypopora
• Subpoint : Use of Antiphrasis

• Piece 2 : Visuals

• Subpoint : Use of high contrast
• Subpoint : Use of close up shot
• Subpoint : Use of closed space

• Piece 3 : Types

• Subpoint : Use of style (bold)
• Subpoint : Use of style (italics)
• Subpoint : Use of emphasis (underlining)

Conclusion:

• Thesis : TBD

• Psych Closer/Clincher : TBD

................................................................................................................................................................

Things to possibly talk about in speech:

• The conversation around caffeine in the 1930s. Why would decaffinated coffee be relevant or draw in interest from consumers?
• Was there a desire by consumers to drink coffee later on in the day/night?
• Use of implied racial stereotypes at (1)
• This ad implies that coffee is for men.
• Ad implies that a "good wife" would not serve her husband caffinated coffee.

Speaking Ouline Rough Draft

Speaking Outline

Intro/ Attention getter: Please find a great one 

Thesis: There are a few things that work and others that don't work

Schemes and tropes used: 

Bold	To catch the eye
enumeratio	Detailing parts of the argument
Intensifiers	Suggests strength of feeling
Climax	Increasing importance
Focalizer	Pulls the eye
Flat: No Depth Space: full Eye-level Realistic
Hue: Bright yellow Bright red Saturation: High/ bright colors	The types of color and saturation used in the ad

Conclusion: 

• The Ad is messy and all over the place 

• Visuals being used 

• How it works together 

Nescafé #15 Outline Jessica Bailey Hudgeons

 

Ad Analysis Outline Rough Draft

 

                   Intro/ Attention getter: Did you know Benjamin Franklin was the related to the Folger family? (via Huff Post)

Folger's is a very mundane/ boring name- lead into why they would need a spontaneous ad such as lightning striking a house to get a viewer's attention. 

                   Connect the comic/scattered-like structure of the ad with the scattered story being presented by Folgers 

                  Lead into rhetorical devices found in ad// explain who those rhetorical devices identify as the companies "target market"

                   Connect rhetorical devices to "bigger picture" / motivation behind the ad (besides selling more coffee)

                    Conclude with success of company/ reasons why they are still prominent in the coffee industry today

                         

Coffee Outline Ad. #22 (rough draft)

 Introduction:

Attention Getter

• Goats 800 A.D.

Preview 

• Visuals, types, tropes (Vrooman Chart)

Credibility

• Thorough research and coffee addict

Thesis

*connective*

Body:

Visuals

• Figures 

• “Respectable, common customers of Nescafé”

• Angle

• Creating common ground

*connective*

Types

• Style

• Bold, Italic, Underline

*connective*

Tropes

• Puns

*connective*

Conclusion:

Restate Thesis

• Traditional Ideology

• 2nd leading beverage (Live Minty)

FIRST OUTLINE COFFEE AD

ATTENTION GETTER : 

Spouse #1: Honey, this coffee tastes like dirt. Spouse #2: That's not surprising, dear, it was just ground this morning.

 

Transiton / preview :  talking about the ads overall scheme

 

Thesis : later

 

Credibility: chart studying and ad anyalsis

 

1.     Talk about the schemes used

 

-      Aliteration / consance - 

 

-      Emphatics / epizeuxis 

 

-       Arrangement / climax

 

-      Repitition / epistrophe

 

2.    Talk about the VISUALS used

 

-      TYPE / STROKE WEIGHT 

-      What does the image being at eye level have to do with anything?

-      Color value / why / what information does color value add

 

 

3.    Conclusion

-      Why do visuals and schemes work together?

-      How do they work together? 

-      This ads target audience is people who like strong coffee for cheap. This is seen by their language choice in this ad. 

 

 

 

 

Outline for #6- Caroline Hrncir

 Imagine you’re a sweet lady in the 1950s, and you’d do just about anything to turn that grouch husband of yours into a pleasant angel! Well Chase and Sanborn suggest you pour him a nice, smooth cup of special selected coffee. 

This is what I believe the ad that I worked on is trying to convey, and I’m going to show you some ideas that helped me come to this conclusion.

• 
  
  
  
  
• Connect devices to goals of CS

-so that’s how we can understand what this ad is trying to convey, and who it is trying to appeal to.

• Now that we understand and see how these people were urging to get their point across, we can walk away knowing ___

• I challenge you to ask yourselves what this ad conjured inside of you when you first saw it, and what you think of now that (I hope) you’ve learned a few things about it. 
• Thank you, and I hope I could espresso some good speculations for you. 

A&P Coffee Ad outline- #14

 Intro:

·       Attention getter: the Seattle Times reported that a suburban Chicago man fatally shot his wife in a fight over a coffee maker that had been left on…

·       Thesis:

-          Your significant other can make you feel bad about how you conduct your house, and so can an ad, they may even turn a gun to you.

-          But have no fear because A&P Coffee could just be your saving grace.

-          This ad reassures and gives you a roadmap to surviving your next coffee pour… thank goodness!

·       Preview: Let’s talk about how this ad reassures you that its not your fault your coffee sucks, then tells you no amount of practice can help, and how to successfully please your man.

·       Credibility: Yes of course, I know what I’m talking about 😊

Organization:

•  It’s not your fault your coffee skillz suck! (hegemonic ideology tie-in)
• You’ll never be good enough (bless your heart) (hegemonic continuation, tie into sexism of the time)
• How to survive your next coffee pour (cover schemes: alliteration, epistrophe etc.)

Conclusion:

·       Through multiple schemes and tropes, and a spirit crushing ideology, this ad may at one time been successful, but it probably wouldn’t work on todays wife (discuss successfulness of ad: pros and cons). It certainly didn’t work for Karen Lotz, who lost her life over a coffee pot in 2019.

Outline for Coffee Ad #21- Jacqueline Mora

                                                           Outline

Intro/ attention getter: Ever since i was small i could remember coming downstairs to my mother drinking coffee with friends. Living in a Latin culture coffee was used as a refreshment for gatherings and invitations to talk and eat pan together. In Puerto Rico they even have a coffee that's originated from there that me and my family loved to make in the mornings. Anyways i think that was the reason why I was drawn to this ad, because of how detailed they were on the smell of the coffee and how they based the whole ad on it.

1.background information on coffee and if it was popular or not.

   a. origin, history

    b. sales etc.

2. Analyzing ad and why was it successful or not.

   a. Flaws in persuasion

  b. Successes in persuasion

3. my overall review 

  a. what I would change 

  b. what I wouldn't change 

  c. How sexist was it

1930's Ad Sanka Coffee - #23

 

In this 1930's Sanka Coffee ad we see two women having a conversation about coffee. One woman is black, and is wearing what appears to be a maid's outfit typical of that time. She's holding a coffee pot in the air. The second woman is white. She is wearing a lace dress and fancy earings. Most of the ads background is white. This results with the white woman being "washed out" and draws our attention towards the black woman. In large letters below the picture of the women is the sentence, "You ain't goin' to let the Mister drink coffee at night, is you?" Even though the ad does not specify who is speaking, the grammatical errors as well as racial stereotypes and the reality of schools neglecting students of color leads the viewer to assume the black woman is asking the question. The words "at night" are underlined. In the paragraphs below it emphasizes that Sanka coffee can be drunk at any time of the day or night without the unwanted side effects that come from drinking caffinated coffee. The black woman knows that drinking cafinated coffee at night is not good and she makes sure the wife knows too. So the ad insinuates if the white woman buys Sanka coffee, she will still be able to please her husband by providing what he wants to drink (coffee), while also paying attention to what is best for him. The ad is kind of saying, "This is what a good wife buys."

Ad #1 Analysis

 

Caffe Ad #19 - Dior Ayala

 "Indulge Yourself"

Drink Nescafe instant coffee. No finer coffee flavor

What is it?	Definition	How it's used
Bold	To catch the eye	The use of bold colors and fonts throughout the ad helps the eye-catching: the logo of the company but also helps you know exactly what this ad is about. The text that is in bold help the reader know the important parts so as not to be overwhelmed by the ad as a whole
Enumeratio	Detailing parts of the argument	They detail why their instant coffee is the best by telling you its going to stay fresher longer and that you will save money using their coffee.
Intensifiers	Suggests strength of feeling	They use strong words to express how much better their coffee is
Climax	Increasing importance	The use of the pictures with Stamets of how there the flavor will always be there with their instant coffee will always be great no matter what and they end it with the reassurance that the flavor will be in your cup.
Focalizer	Pulls the eye	With the pretty woman in the middle of the ad is effortlessly making instant coffee she is the first thing you will see when you look at the ad but she isn't the main focus of the ad she is just there to catch your eye so you can read the small paragraph next to her that details the product. When you see this woman you imagine being her and then you read how easy it is to make it and then you're sold.
Flat: No Depth Space: full Eye-level Realistic		The ad itself is flat and has no depth. The ad space is very full leaving little room for anything else and making it kinda busy and using realistic drawing to get a better idea of what it would like if you were making the coffee.
Hue: Bright yellow Bright red Saturation: High/ bright colors	The types of color and saturation used in the ad	The ad uses bright red and bright yellow to help pull the eye around the ad.