Hailey Miller

1972 Hair Beauty Ad, Head and Shoulders

Argument: Head and Shoulders creates an ad that targets young teenage girls who deal with self – esteem problems, stating that if they have head and shoulders products, having gross hair is one less issue they have less to worry about.

Opener: Create an idea, specifically girls, on how much society targets young teenage girls by creating ads that pin points their flaws, then ask the question on how effective this ad may have been during this time period.

Intro:

First discuss the background effects and the colors involved with the ad

-the colors are calming yet also very bright considering the tone of the ad

-blurred backgrounds allow the viewer to focus on the young girl

-the appearance gives an almost “twilight” look to the ad, allowing that deep, self - thinking

Secondly I will discuss the fonts being used

-the fonts being used is script, representing the approximate handwriting, this handwritten approach gives a feel of familiarity to the viewer

Thirdly I will discuss the realistic approach to the ad

-putting this real image on the ad gives a relatable feel to possible girls

-the focus is on the girl allowing viewers to put themselves in her shoes, and have that feeling of self - doubt

-the ad allows a lot of representationally, showing things that the viewers can identify with such as any negative aspects they may feel within themselves

Conclusion:

The ad creates a solid representation of what sexism was during this time period.  Pointing out young girls flaws and offering them products that can simply “fix” their physical problems and give them easy solutions.