Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

Head and shoulders shampoo add


2 comments:

  1. This ad argues that the “something that is between you” is the dandruff and that their product will fix your problem. The idea behind this message Is that you will not be happy with yourself unless you do all you can to conform to beauty aesthetics. The ad reinforces this idea, as well as the idea that you can be happy with a significant other when you set yourself up for being successful to others terms of beauty. You’ll not only love that person but yourself as well.

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  2. Head and shoulders seems to be selling an image of gender neutrality. I found myself questioning, was H&S for women? The second thing I notice is the close up and tight focus on the Bridgette Bardot/gogo giry saturated with that pink hue l. She is the focus of the ad, but really she is directing all attention at the dude. This clues us in that maybe this is for men, but women can use it too and still get sexual advances. The color is very contrasted as well to focus on only the two subjects and their "encounter". The serif and the tux tell us it's classy, and give you the confidence to wear black, even if you used to have white flakey skin on you all the time. Hell, you can even pick up this very horny woman who honestly looks like she could be a prostitute/callgirl with a killer wig at the playboy club. It's a body taboo in that sexual expression was just being allowed in public. A green background for the greenlight they are giving eachother. It looks dark because they had to over compensate for the added exposure and lightness of the image. this was supposed to remind men of being in the club and attracting hook ups, before hook up culture was a thing.

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