Yucca-dew Shampoo

Consonance	There is consonance in the main body of the text in several places. Examples are “dry desert” and “Through Summer sun and Winter wind”. This could be used to make the ad more phonetically pleasing.
Asyndeton	Asyndeton can be found in the main body of the text. For example, in the third paragraph, it reads “It cleans so beautifully, there are never chemical residues to cause that dull, lifeless look." I think this is being used to help develop a certain style of speaking for the woman in the advertisement.
Anticlimax	There is part of the main body that states “The texture comes out softer, fuller… and there’s a lingering fragrance pure as morning air.” I think this is used to highlight all the positive aspects of using the shampoo, with the focus on the texture of the hair. The part about the fragrance isn’t as pertinent as it doesn’t relate to the texture, so it’s anticlimactic.
Simile	The statement that “… there’s a lingering fragrance pure as morning air” is a simile. This compares the fragrance provided by the shampoo to the air in the morning, which is meant to carry a positive connotation and get people to believe that the shampoo smells nice.
Hyperbole	In the ad, it mentions a “healthy look that everyone loves”. Surely not everyone loves that look, so it is a hyperbole. This is used to exaggerate the positive effects of using the shampoo in that it says that using will make everyone love your look.
Hue	The colors used in the ad are mostly dark, earthy colors like brown, green  and tan. This is used to portray the ad as something that ties into to nature.
Flat	The ad itself is flat and contains no illusion of depth. This, I believe, is in order to keep the ad both simple and visually easy to comprehend.
Grounding	The image of the woman contains a form of grounding, as it has a foreground and a background. The woman is in the foreground with a mural or painting of cacti in the background. This is to allow the viewer to associate the woman and cactus. This could be used to portray that the woman is in touch with nature.
Eye level	The woman in the ad is eye level with the reader. This could be used to convey a sense that the woman is speaking directly to the viewer.
Medium shots	The woman in the image is shown from the torso up. I believe this is used in this ad to show the length of her hair without any unnecessary detail.
Abstraction	All the presented images are real, save for the cactus in the background of the large image. I think this is important when trying to advertise for hair care products.
Bold	The header of the ad is bolded, as it is supposed to call attention to the ad and provide the basic premise of the ad.
Sans Serif	All of the text in the ad is sans serif. I believe this is intended to keep the text from becoming compact and hard to read. This helps to keep the individual letters in the words distinguishable from each other.