Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 31, 2019

Yucca-Dew shampoo outline

Introduction
  • Attention-getter
    • A tad bit of tasteful racism
  • Preview
    • Intro to topic (Nature/Earth endorsement)
    • Components of topic (color, font, wordplay) 
    • Credibility (A few weeks of research)
  • Transitional (Let’s begin talking about color)
Body: 
  • First Topic
    • Color of ad (earthy)
    • Color of woman (Not white)
    • Implications of color (Why earthy and not white)
  • Transitional (Now that we’ve covered colors, let’s talk about the font)
  • 2nd Topic
    • Font type (Title, Yucca different)
    • Font Size (Header, Yucca different, small body)
    • Implications of font
  • Transitional (Now that font has been discussed, we’re going to talk about wordplay)
  • 3rd Topic
    • Wordplay 1 (Consonance, asyndeton, developing speaking)
    • Wordplay 2 (Simile, relating to nature)
    • Implications of wordplay
  • Transitional (Now that we’ve covered all of the components, we’re going to discuss how they all create a message)
Conclusion:
  • Relate colors, font, and devices to make claim about the selling point of ad.
  • Discuss implications of selling point
  • Closure (Ad interpretation)
  • Clincher (Sad humor)





2 comments:

  1. I like how your points are clear and concise, while adding to the overall presentation. Though, if I may say, I'm having a bit of trouble understanding what the argument within the presentation is going to be. It might be better to make it more clean cut so that Vrooman and others reading the outline know what the presentation entitles.

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  2. Very nice outline, we can clearly see where you are going within each step. I do agree however that you should find a general argument to tie all 3 of your topics together. What do you think the ad is trying to say/convince the audience of, and how do your topics relate to that argument/idea and effect it?

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