Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, January 28, 2019

Dimension Shampoo Ad






2 comments:

  1. I think you could make an argument about there possibly being a science to making a great ad and how we may often fall for their tricks without seeing it coming from just looking at it

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  2. They are arguing that their product is literally ‘all you need’, specifically for your hair for having a happy life. The model and her hair take up 1/2 if not a little more of the ad. The ad is filled with warm tones instilling warmth and security. Security in knowing that the hair product that you have bought will work and that you’re not being misled, they are being honest or as honest as they can appear in order to push their product.

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