Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 31, 2019

"Gee" Speaking outline


Intro: Why would you look into some out-dated 70s ad? Why would you care? Let me tell you what this ad truly wanted to say.



1.      The true message behind the ad (and the era itself)



a.       Most of the companies were led by men, therefore the ads were created to appear to be for women , their was also a underlying message that to be happy you needed to make a man happy. The product was created by a man named Andrew Jergens.

b.      State what the whole ad campaign was about (basically men smelling woman’s hair and giving approval.) which caused a ruckus amongst women and teenage girls

c.       Women and girls were brainwashed by the media to believe that their main purpose of life was to please a man.

2.      The ad.

a.       The picture itself

                                                              i.      The setting (high school) and how this gave teenagers a sense of "This could happen to me!"

                                                            ii.      The Man and woman’s interaction in the ad, how the man truly is the center of the ad instead of the woman and how its misogynistic and he is asserting his dominance 

                                                          iii.      The purpose of the eye-level POV (and how it manipulates the viewer)

b.      The Words used

                                                              i.      The issue with the statement “Gee, your hair smells terrific”.

1.      The “cute, female” bubbly font used (the stereotype).

2.      How its clear that the main message is the ads slogan, since the font on the bottom isn’t eye catching.

3.      Conclusion

a.       Explain how conflicting the 70s were for women, and use the ad as an example

                                                              i.      Connect how women were expected to please men

                                                            ii.      It was “ok”, actually expected for men to assert their dominance

                                                          iii.      Have we improved as a society towards women?
PS. This is merely the outline and the speech itself will be more detailed

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