Short and Sassy Shampoo Ad Speech Outline

I. Intro

1. Attention-getter
2. Preview- How does the ad try and connect to the target audience of women with short hair?
3. Credibility

• COMM 274; shampoo ads

4. Thesis

• Women with short hair are targeted by Clairol, even though their shampoo more than likely contained the same thing as every other shampoo on the shelf.
• Clairol uses an Olympic icon, Dorothy Hamill, to further influence the short hairstyle which Hamill had already begun to popularize before collaborating with Clairol.

5. Transition

• Now that we’ve got an overview, let’s look at (topic 1)

II. Body:

Piece 1

Main Point

• Clairol’s target audience was obviously women with short hairstyles, claiming that it was the best product for short hair

1. 1st Sub-point

-dark to light blue ombre color (drawing attention to product)

2. Transition
3. 2nd Sub-point

-suds on bottle/aesthetic appeal

4. Transition

• Now that we are familiar with how the company provides a pleasant looking ad to appeal to their target audience, let’s get into the role of an Olympic ice skating icon.

III. Piece 2

1. Main Point- the role of Dorothy Hamill

• By using an Olympic icon in their advertisement, I believe Clairol was trying to influence women with longer hair to go for the “Short and Sassy” look, while simultaneously encouraging women who already had short hair to use their product “specially made” for short hair.

    B. 1st Sub-point

-Dorothy Hamill’s influence

    C. Transition

    D. 2nd Sub-point

-ad is still tailored toward white women, but with a certain hairstyle

    E. Transition to conclusion

IV.

Conclusion

-Summary

-Significance to me/audience