Santa

Color is a very important part of this ad. First is a bunch of bright colors, of course one would expect this from a cheery Christmas ad. Though it is used a bit in excess. First just look at Santa's face its a bright red almost as if he is blushing while looking at the innocent child sleeping under the table. Next look at the child, first she has blonde hair and she is white. Next she is wearing a gender neutral color, yellow, this allows the audience to interpret the sex of the child. Next the note is yellow as well.  Next lets go for the note and its placement. The note is placed strategically on the edge of the table and it does not specify what is for Santa. It almost looks as if Santa is unwrapping his present. Oh and look its a young child. Oh and Santa likes it.  So my argument is that society to easily sexualities children. Notice how Santa looks at the table, it says for Santa, then he lifts up the cloth to expose the child, which is gender neutral by the way, and then he gets all excited and starts blushing. What could be better then Jello and a small child? (p.s. i know this is disturbing i apologize)

Santa 13 - Sarah Neill

Here Santa is plump as many people depict him, he is also way too happy about drinking Coca-Cola.  It is especially strange that he is jolly before he even takes a sip of the Cola, the bottle is still full, just missing the cap. Santa is wearing the classic Coca-Cola red and white. In the ad, he does not have any toys or a satchel like people often show him with, he is just sitting around drinking soda. Santa looks quite old, yet there are also young children showing that all age groups love Coke. These kids are healthy looking, they aren’t too skinny, but aren’t overweight like Santa, almost as a way of showing “look Coca-Cola won’t make you super fat like Santa!” It also gives an illusion that Cola is not expensive, because they have more than one case. The fridge already has a bunch of soda in it, yet they just started adding this case. The kids are putting the soda on the top shelf, showing it is going to be the most important thing in your fridge. 

		Category	Description
Visual	Color	Hue	In this ad, there is red, gray, brown, tan, white. There are few blues and greens and colder colors, the ad is meant to look warm and inviting, as in “Come on in and have a Cola.” If the ad was colder viewers wouldn’t want to be involved. The ad also had a lot of red and white for brand recognition. It is the only soda with those signature colors. By making Santa wear red and white they are associating the happiness of Santa with their product.
		Saturation	The image has low saturation, all the colors are dull, and nothing particularly stands out. The image is meant to be very traditional. The idea is if it is all dull and not very new looking, people with adopt the idea that Coca-Cola on Christmas has always been a holiday tradition.
	Light	Low Contrast	The whole image is low contrast, it all sort of blends together, even though there are two different scenes. It makes it look more like giant creepy Santa has a fridge coming out of his stomach, which would explain why he is fat. The lack of contrast puts the children and Santa on the same plane. Which just makes Santa look like a giant pagan god even more.
	Perspective	Flat	There is no real depth in the picture. While the fridge door is the only place where there would be depth, from the lack of the side of the fridge behind the door shows the fridge is merely 2-dimentional. The fact that the fridge is literally in Santa’s stomach keeps the image flat.
	Diagonals	Oblique	This image is heavy on the right side, where all the faces and people are positioned. On the left side is where the main Coca-Cola bottle is, and the fridge, on the right there is the face of Santa, the girl, the boy leans to the right, and the six pack of Coca-Cola.
	Space	Closed	Even though the top of the image is open, the sides and bottom are closed. The giant Santa acts as a border to the image.
		Full	This image is full, the giant god like Santa fills the whole image. The bottom of the image is heavy with the fridge and the children. The bottom of the image fades into gray, making it seem heavy. Santa is big with a lot of little detail, filling the whole page with him. Even the fridge is full in this picture.

 

Category

Description

Visual

Color

Hue

In this ad, there is red, gray, brown, tan, white. There are few blues and greens and colder colors, the ad is meant to look warm and inviting, as in “Come on in and have a Cola.” If the ad was colder viewers wouldn’t want to be involved. The ad also had a lot of red and white for brand recognition. It is the only soda with those signature colors. By making Santa wear red and white they are associating the happiness of Santa with their product.

Saturation

The image has low saturation, all the colors are dull, and nothing particularly stands out. The image is meant to be very traditional. The idea is if it is all dull and not very new looking, people with adopt the idea that Coca-Cola on Christmas has always been a holiday tradition.

Light

Low Contrast

The whole image is low contrast, it all sort of blends together, even though there are two different scenes. It makes it look more like giant creepy Santa has a fridge coming out of his stomach, which would explain why he is fat. The lack of contrast puts the children and Santa on the same plane. Which just makes Santa look like a giant pagan god even more.

Perspective

Flat

There is no real depth in the picture. While the fridge door is the only place where there would be depth, from the lack of the side of the fridge behind the door shows the fridge is merely 2-dimentional. The fact that the fridge is literally in Santa’s stomach keeps the image flat.

Diagonals

Oblique

This image is heavy on the right side, where all the faces and people are positioned. On the left side is where the main Coca-Cola bottle is, and the fridge, on the right there is the face of Santa, the girl, the boy leans to the right, and the six pack of Coca-Cola.

Space

Closed

Even though the top of the image is open, the sides and bottom are closed. The giant Santa acts as a border to the image.

Full

This image is full, the giant god like Santa fills the whole image. The bottom of the image is heavy with the fridge and the children. The bottom of the image fades into gray, making it seem heavy. Santa is big with a lot of little detail, filling the whole page with him. Even the fridge is full in this picture.

Priscilla Torres - Coca-Cola Santa

This is your "classic" Santa Coca Cola has practically created. They use Santa as an icon, everyone know's and loves. Sweet cheerful Santa, is completing his "Good" list which if you notice, there is no naught list, to associate the theme of "good" with the tagline below. All colors are in a soft vintage film in which the logo is not. It's bright red and perfectly placed on top of the world. Maybe to represent that coke is global. 

Alliteration -Assonance	Talk about being good	-Repetition with vowels -Wording is very smooth…like the drink?
Omission -Ellipses	…talk about being good	-The implied context is not Santa making the nice list, it’s automatically assumed that Coke is the object in reference to GOOD.
Emphatics -Epizeuxis	Somewhat of a repetition of “Good”
Arrangement -Climas	From top of the ad to the bottom	-Good boys, Good girls, drink Coke, talk about being good! -arrangement of words in increasing importance as you move down the ad.
Visual -Color/Hue	Reds, greens, browns all layerd with a vintage film	Drink Coke logo is bright red with no vintage film applied makes image stand out
Value	Santas Lamp	The use of light to highlight the “Good” list. Also use of the lamp helps to bring out Santa’s red suit.
Saturation	Depth of color	Heavy saturation in Santa’s suit, beard, lips, and red cheeks. Using the red to tie into Coke logo
Light -High Conrast	Bright lights and dark shadows	-Lamp and illusion of obvious light -The visual of shadows deepen as objects are further away from the lamp
Perspective	Illusion of depth and space is geometric
Diagonals	Balanced	Image is symmetrical and stable
Space	Full- The frame is dense with figures and shadows
Focus -Grounding	Foreground, Middleground and background/ Slightly compressed
Angle	Even	The picture is even and eye level for intention of seeing details such as font of book and other props that create this setting of Santa’s office
Long Shot	Full portrait view, can see all of Santa’s body imply this photo is a long shot
Representationally	Items that are vivid	Santa, coke bottle, lamp, book, pen, globe, coke logo, mini book (what is that?), desk, belt.
Icons	Santa	The classic Santa compiling his list of good kids. Coke is using a character that everyone knows and loves to promote product.
Type -Stroke height -Stroke weight
Style	TM is bold, Good (lower) is italicized, and all fonts seems narrow. Fonts are balanced. Narrow due to portrait positioning.
Emphasis	The color in the Coke logo and tagline
Novelty	Santa’s book.	It’s created specifically for effect to represent his list. Intentionally read Good boys and girls not the traditional “Naught or Nice” .