Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, February 4, 2024

Cereal Ad #10 Outline - Will Hicks

 Will Hicks Outline

INTRODUCTION

Attention Getter: You know, I like chicken 

Thesis: This ad ultimately fails to really advertise Kellogg Corn Flakes.

Preview

  • Points: Teens buying food. Focal points are confusing as well as the focus due to color contrast. The Fridge


BODY(ARGUMENTS)

Point One: Target audience (teen)

  • Bread down the ad. What's displayed?
  • Cereal bowl
  • Clock
  • Girl

Usually, the figure is doing something notable and worthwhile. What's so great about a bowl (of cereal) at night?


Point Two: Focalizers/Visuals

Girl -> cereal -> chicken? -> MILK?? -> EGGS???

Colors and contrast.

  • usually red/white background 
  • trying to appear as if night, ruins the color theme of Corn Flakes

    

Point Three: The fridge

  • Distracting.
  • Its goal is clear upon thinking but requires too much work to come to fruition.
  • Subliminal messaging


CONCLUSION

The ad ultimately fails in its goal.

Wrong audience

too many items in the frame

diverting too much from its traditional sense of ads.


REFERENCES:


Vrooman’s book, The Zombie Guide to Public Speaking

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/







5 comments:

  1. This is looking clean and concise which will make for a decently timed presentation. Be sure to cite all the sources!

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  2. This is such a clean looking outline. Just don't forget your citations. Very excited to hear your argument.

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  3. Your outline is very concise and to the point. I like how it is easy to follow. Don't forget to source within the speech.

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  4. There isn't much I could say, these people have already said it all pretty much. Looks clean as hell, you keeps your points short and simple on the outline so I know you're not fixing to read off the outline word for word while youre up there. Your thesis is good, I've seen the ad at hand and I can say I can agree. Just cite i suppose

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