Ad Speaking Outline - Olivia Prinz

  

Introduction

-          Attention Getter: I know my boyfriend gets on my nerves in the morning. I just woke up and he wants to talk, talk, talk. Especially if I haven’t had my coffee or my breakfast. It just isn’t a good combination. I know a situation like this has happened once or twice to you, yeah?

 

TRANSITION

Preview

-          This is what is going on within my ad, presumably. Everybody needs some Kellogg’s to make their day better or start on a better note. I am going to be breaking down the elements of this ad so that we can get a clearer image of what it is trying to tell us.

Credibility

-          My name, English major, and use of Vrooman’s charts.

TRANSITION

Thesis

-          Eating Kellogg’s Sugar Flakes will sweeten up your hard morning. Eating them in the morning will allow you to feel extra sweet all day.

TRANSITION

Body

-          Having a blank background helps us focus on the images.

-          The tiger being the center focal point helps us understand that it is Kellogg’s and that is who the attention is being drawn to.

-          The couple arguing in the right corner and the tiger trying to give them the cereal so that they can be happy.

-          (Based on the point above, we can see that the couple is happy in the bottom right corner after eating them)

-          Who Kellogg’s is trying to appeal to.

-          Repetition of words, to show importance.

-          Typography

TRANSITION

Conclusion

-          Kellogg’s sugar flakes will help you be happier.

-          Go back to the main points.

-          Importance of the ad, how Kellogg’s did a good job with this ad and how it appealed to the correct audience.