Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Monday, February 5, 2024

Cereal Ad Outline

 Ashley Medellin Kellogg’s Outline 

Introduction

Attention Getter: Growing up, my mother would always tell me stories. (Tell the story). 

Thesis: This ad does well in displaying that a good breakfast making a family happy and does a good job in advertising the cereal itself and tights! 

Credibility - as a corn flake eater (in my youth), and a student in Vrooman's rhetoric class, my credibleness is there. 

Main points: What we see in terms of rhetorical devices (color, height, etc), Kellogg’s and tea, happy family.

Transition 

Main point 1: Visuals- COLOR/PICTURE/FOCALIZERS

Hue/Value 

-      - Light tones, so Kellogg’s red stands out. 

-      - Eye level 

-     -  Bold tight, red font on the bottom. 

·     -  Transition (just make it smooth)… I’m getting thirsty, what’ll help? TEA. The ad agrees. 

Main Point 2: Schemes-  Kellogg’s and Tea 

- The usage of emphatics (dealing parts of the argument) as taken from Vrooman's chart of rhetorical devices. 

-      -  What better way to your morning than with a good tea? KELLOGS. 

-      -  Point out the words on the bottom. "There's nothing better than your Sunshine Breakfast on a bright summer morning. Together with nice cup of tea you can really taste." 

·      - Transition to noticeable happiness (their tea and cereal… blah blah blah = happy!) 

Main point 3- Happy Family!

-       -Noticeable happy family 

-       -All smiles 

-       -Attentive mother 

·      Transition (restate everything) 

Conclusion: Maybe tie back to moms’ cereal stories and how their happy family was just like the ads happy family. 

References:

Vrooman, The Zombie Guide to Public Speaking

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/

4 comments:

  1. This outline looks well-organized except for the lack of references. I'd like to know more of your argumentation and look forward to hearing you speak!

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  2. I really like this! It's well written and looks like it'll translate well into a speech. It needs a bit more edits, like for your conclusion, and the transitions.

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  3. Looks good I can tell how your main points will prove your thesis, good job. The citing of Vroomans rhetorical devices could possibly be said before your transitions to your main points, but im not to sure.

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