Ad Speaking Outline #35

 Introduction: (remember transitions throughout)

 

Attention Getter:  Have you ever noticed a kids’ curious stare and thought, “little pitchers have big ears”? Well, those big ears are not just filled with curiosity. 

 

Preview: Today, we will be decoding a Kellogg’s ad, examining rhetorical elements to uncover the hidden message that might be speaking louder to parents than kids. 

 

Creditability: My name, Communication Major, and using the chart provided.

 

Thesis: This Kellogg’s ad is good at convincing people, but it seems like it’s really trying to talk more to parents more than to kids. 

 

Body:

Point 1: Visual 

·      Angle, eye level, looking straight at us, it’s like a secret handshake. But who’s it shaking hands with – the kids or the adults? It might be trying to connect more with the parents. 

·      Color, hue, this ad uses bright colors, like that orange background, to make us hungry. But do kids really like those colors, or is it more for moms and dads who care about healthy food choices?

·      Implied distance, medium shot, the picture is not too close or too far. It’s like watching a scene, maybe it’s showing something parents can relate too- like observing their kids. 

Point 2: type- 

·      Family, script, the fancy writing for “Kellogg’s” is like dressing up for a special occasion. But is it for the kids, who might like simpler stuff, or us it trying to look classy for the parents? 

Point 3: Schemes 

·      Emphatics, Enumeratio, the tagline “The best to you each morning” says we’re getting the best. This positive talk might make parents feel good about choosing this cereal for their kids. 

Point 4 Tropes

·      Comparison, metaphor, saying “little pitchers have big ears” is like saying kids are always paying attention. But who needs to hear that more – the kids or the parents worrying about what they say around their children? 

Conclusion:

So today I have talked to you a little about the visuals, type, schemes, and tropes within this ad and how they play into my thesis statement. 

 

Clincher: So, after looking closely at this Kellogg’s ad, it seems like they’re not just talking to kids about cereal. It’s kind of like a secret message to the parents, asking all of us to be smart when we see ads, paying more attention to what the grown-ups might care about. 

References:

Vrooman’s book, The Zombie Guide to Public Speaking 

Vrooman’s Schemes & Tropes chart http://www.comm274.blogspot.com/