Name: Haley Slussler
About Ad: Has a mother and child surrounded by breakfast food.
What is advertised: Kellogg’s Corn Flakes Cereal
Cereal Ad 6
Schemes
Climax (Arrangement)
Parenthesis (Hyperbaton)
Visual
Open Space (Space)
High Contrast Lighting (Light)
Eye Level Angle (Angle)
Medium Shot (Implied Distance)
Tropes
Hyperbole (Exaggeration)
Paralipsis (Apophasis)
Type
Bold (Style)
Color: Mostly black, expect for the red for the logo (Emphasis)
https://docs.google.com/document/d/1KEGBoL66hKiccVvmQ8eIH_7Ci8SiOFDL3YDDwKu-768/edit
Note: Had to link it, because it would not work with my file.
I think an argument that you can make could be how Kellogg's Corn Flakes allows you to become smarter. If you eat their cereal, you will become smarter, especially if you pair it with the suggested sides. It will help you get the nutrients you need, thus making you smarter. If you make the "smart" choice to eat Kellogg's Corn Flakes for breakfast, you indeed will become smarter, thus wanting you to eat them more and more, and continuing to buy their cereal.
ReplyDeleteI think the target audience for this ad is parents, specifically moms since that is what is pictured in the ad. Kellogg's is trying to make the argument to parents that the "smart" breakfast choice is this cereal. Basically, if you want to be a good parent and give your child the nutrients they need, Kellogg's cereal is the right choice.
ReplyDeleteI think one idea we capture is the fact that how great eating Kellogg's starts your morning. We see that the people are excited to eat Kellogg's but they look ready to eat it and start their day as well. We also see statistics on the box trying to show how nutritious Kellogg's is and showcasing how important or smart it is to start off the day by eating Kellogg's.
ReplyDelete