Angle: We are eye level
Representationality: We can see a clear image of the cereal box as well as the report card
- The son seems to be bribing the dad so he does not get into trouble for bad grades.
Light: Low contrast is shown throughout this advertisement
Novelty: Hard to see the grades on report card but the effect of the grades is shown
Style: The letters are bold and narrow
Icon: The tiger
I see Mireia pushes the idea of the son being able to bribe his father into doing his bidding, which gives me the impression that the target audience would be the kids, who didn't wish for their parents to listen to them? She also points out the low contrast and which gives the kid a more devious look as if his father is completely helpless in the situation and has to say yes, which also adds to the kids being the target audience.
ReplyDeleteI enjoyed this ad a little too much and firmly believe that the target audience that Kellogg’s was going for was kids and showing that their cereal is so good that they can get out of any dilemma they are in. There is nothing worse than having bad grades and the parents finding out, so the kid is pouring a bowl of cereal to soften the blow of him getting in trouble. The argument I would use is that this cereal is so good it can get you out of anything and the targeted audience are kids that get into some trouble.
ReplyDeleteGreat work on your analysis. I think the main point is that the kid is trying to make his dad not pay attention to his bad grades with a sweet cereal. One thing I notice is that there is a lot of blue and white but the son is wearing red, so I wonder what that means or could be interpreted into. We also see the amount of "sweetness" Kellogg's is trying to promote with the phrase "Sweeten up your day" as well as how "Great" frosted flakes are, which takes peoples focus off what's important into what's really good.
ReplyDeleteI liked how you show the ad and your analysis at the same time. The ad is also interesting because the attention to detail. The distraction from the bad grades, how close the child is to the father and the style is appealing to families. I do find that kid cereals appeal with fun and sugar. I think this cereal has elements parents and children would like.
ReplyDelete