Introduction
- Attention Getter: Rhetorical Question
- Nespresso is a sophisticated and elegant product
- If you drink/buy Nespresso, you can be just as powerful and wealthy as George Clooney
TRANSITION
Thesis
- Nespresso is a status simple. Only the elite few should have the privilege to enjoy their product
TRANSITION
Body
- Color schemes is pleasing to the eye adds aesthetic appeal for viewers
- Typography exudes elegance and sophistication, all caps, italics
- Attention is drawn toward George Clooney and the cup of Nespresso
- Diagonals: image is pulled to the side
- Who is Nespresso selling to and why
TRANSITION
Conclusion
- Well-designed advertisement visually
- Specific target audience
- Association between high-end products and successful white men
- What does this mean as a whole for Nespresso’s image and brand
I think you have a really awesome outline. I can already start to see your argument building. I would just make sure to add a credibility section after your introduction.
ReplyDeletePersonal critique: I have committed an egregious act by using a rhetorical question. I have an obsession.
ReplyDeleteI really like your expanded thinking throughout your outline, especially in your conclusion try to find that greater meaning within the ad. Nice detail of adding the transition point in your outline and your thesis is solid. My only gripe is that I would not have your attention getter be a rhetorical question, in my opinion and Vrooman's book at least, unless you feel it is thought-provoking and will grab our attention then by all means, go for it. Other than that, there is a lot of good stuff going on here.
ReplyDeleteI think overall you have a good outline that seems easy to follow. The two things I would probably recommend is maybe not using a rhetorical question right at the beginning and to cite Vrooman's chart.
ReplyDeleteThis is a really good outline. It's detailed and easy to read and follow along. If you happen to get lost, I don't think you'll have trouble getting back on track.
ReplyDelete