This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
I believe that this ad is possibly trying to just target people who may do activities that might cause them to get thirsty especially with the bottle being full of sports activities. this ad could be trying to get people to buy sprite when they get thirsty and the ad has an intriguing statement about what comes in sprite bottles these days to maybe get people to think that this is what sprite tastes like... hard sports activities and technology...
I'll admit this one is tougher to try to decipher a deeper, underlying message compared to the other ads I've analyzed so far. I do find it odd that a soda company, like Sprite, is hinting at the fact that can cater towards quenching the thirst of athletes competing in a variety of sports and physical activities. Perhaps the use of the word "freaky" hints at what chemicals and ingredients were once in a bottle of sprite that would have boosted energy and performance for said sport by way of drugs? This might be a reach, but this is the best I got for Sprite.
This ad also seems geared towards people who are active due to the images that are in the bottle. The fact that it says Freaky what you can get out of a bottle of sprite these days could be a way of saying that if you drink sprite then you can play sports while simultaneously saying that if you want to be an athlete then you should drink sprite because they do.
Overall, I find that this advertisement does not have a conclusive message. Sprite appears to be representing their products in a similar manner to other comparable products on the market. Yet, no distinct message or theme is portrayed in this ad. The most concrete or dominating representation displayed in this ad is the diversity of sprite. Sprite could be attempting to internalize diversity and the manner in which the product can apply to in everyday life.
The statement "Freaky what you can get out of a bottle of sprite these days" along with the visual of the Sprite bottle filled with activities and items, makes me think that this ad is trying to convince consumers that a bottle of Sprite gives you enough energy to be able to do what you want. I also think that they want consumers to do the activities they want to, because then they will be reminded of Sprite. That is why they include "Obey your thirst" at the end.
The blackout background with the bottle being the main focus of the AD tells me they don't want any confusion with what they are trying to portray. It highlights the pictures that are on the bottle which are sports and media related.With this Ad being in the early 2000s with media starting to be more relevant I think the ad is trying to push how sprite is growing with society. That no matter what is popular they are connected and in tune to what their customers are doing. By using the word freaky, I believe they are trying to showcase how they are a brand that is inclusive and subtlety poking at other brands that aren't doing this.
This Sprite ad is targeting athletes in my opinion. The slogan, “Freaky what you can get out of a bottle of Sprite these days” paired with a bottle filled with various activities and their teams seems to hint that Sprite is the secret to success. The ad claims, drink Sprite and you will be a great soccer playing, phone-calling, cyclist or whatever else ou want to be.
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I believe that this ad is possibly trying to just target people who may do activities that might cause them to get thirsty especially with the bottle being full of sports activities. this ad could be trying to get people to buy sprite when they get thirsty and the ad has an intriguing statement about what comes in sprite bottles these days to maybe get people to think that this is what sprite tastes like... hard sports activities and technology...
ReplyDeleteI'll admit this one is tougher to try to decipher a deeper, underlying message compared to the other ads I've analyzed so far. I do find it odd that a soda company, like Sprite, is hinting at the fact that can cater towards quenching the thirst of athletes competing in a variety of sports and physical activities. Perhaps the use of the word "freaky" hints at what chemicals and ingredients were once in a bottle of sprite that would have boosted energy and performance for said sport by way of drugs? This might be a reach, but this is the best I got for Sprite.
ReplyDeleteThis ad also seems geared towards people who are active due to the images that are in the bottle. The fact that it says Freaky what you can get out of a bottle of sprite these days could be a way of saying that if you drink sprite then you can play sports while simultaneously saying that if you want to be an athlete then you should drink sprite because they do.
ReplyDeleteOverall, I find that this advertisement does not have a conclusive message. Sprite appears to be representing their products in a similar manner to other comparable products on the market. Yet, no distinct message or theme is portrayed in this ad. The most concrete or dominating representation displayed in this ad is the diversity of sprite. Sprite could be attempting to internalize diversity and the manner in which the product can apply to in everyday life.
ReplyDeleteThe statement "Freaky what you can get out of a bottle of sprite these days" along with the visual of the Sprite bottle filled with activities and items, makes me think that this ad is trying to convince consumers that a bottle of Sprite gives you enough energy to be able to do what you want. I also think that they want consumers to do the activities they want to, because then they will be reminded of Sprite. That is why they include "Obey your thirst" at the end.
ReplyDeleteThe blackout background with the bottle being the main focus of the AD tells me they don't want any confusion with what they are trying to portray. It highlights the pictures that are on the bottle which are sports and media related.With this Ad being in the early 2000s with media starting to be more relevant I think the ad is trying to push how sprite is growing with society. That no matter what is popular they are connected and in tune to what their customers are doing. By using the word freaky, I believe they are trying to showcase how they are a brand that is inclusive and subtlety poking at other brands that aren't doing this.
ReplyDeleteThis Sprite ad is targeting athletes in my opinion. The slogan, “Freaky what you can get out of a bottle of Sprite these days” paired with a bottle filled with various activities and their teams seems to hint that Sprite is the secret to success. The ad claims, drink Sprite and you will be a great soccer playing, phone-calling, cyclist or whatever else ou want to be.
ReplyDelete