This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
I don't believe that this ad is really targeting a group of people, but I believe that this ad is promoting themselves but also mainly promoting the athlete that they sponsor and the contest that this athlete is competing in because this ad is targeted towards the people that are fans of Lance Armstrong. I also think that this ad is trying to get those supporters to buy Coca-Cola too.
Similar to the Sprite ad, this Coca-Cola ad might be hinting at it's darker past of literally having cocaine in their drinks. This might be "their way" of demonstrating "their lung power" through showing how their product, back in the day at least, boosted energy and performance by way of drugs. On the topic of drugs, I find it funny that it is Lance Armstrong featured on an ad like this, of all people, so you could likely add this extra piece into your argument, as well.
This ad might be targeting people who are fans of the tour de France but for the most part it seems like a promotional thing for not just themselves but also for Lance Armstrong. It could also be saying that if Lance Armstrong drinks Coca-Cola and is able to have the capacity and ability to do that race then if you drink Coca-Cola then you can have the ability to support him.
There is clearly an attempted association here between health and Coke. This is important as Coke has faced many controversies over the years regarding their products and the nutritional health of it. This ad attempts to create a false confidence in Coke products and correlate a high performing successful athlete with the faux wonders of Coke. Coca-Cola is relying on the reputation of the cyclist to push their product and the narrative that Coke is healthy and for everyone including professional athletes. This is likely due to the fact that Coca-Cola’s reputation has become tarnished.
I think that this ad is trying to connect Coca-Cola and Lance Armstrong. Because Lance won the Tour De France, they want to show off that they sponsored him. I think that they are also trying to show that if an award winning athlete drinks their product, the consumer will get the same benefits the athlete gets when they drink their product.
I believe that this advertisement is attempting to appeal to the cycling fan/athlete. Many people see their favorite sports stars on television and want to emulate them. So, by putting Lance Armstrong, arguably the most famous professional cyclist of the early 2000s, on their ad, Coca-Cola does this. Their slogan, “And now, a demonstration of our lung power, Way to go Lance!” Conveys an interesting message. Coke is subtly saying, drink this and you will be a true fan of Lance while also gaining power in your lungs like that of a pro cyclist.
I don't believe that this ad is really targeting a group of people, but I believe that this ad is promoting themselves but also mainly promoting the athlete that they sponsor and the contest that this athlete is competing in because this ad is targeted towards the people that are fans of Lance Armstrong. I also think that this ad is trying to get those supporters to buy Coca-Cola too.
ReplyDeleteSimilar to the Sprite ad, this Coca-Cola ad might be hinting at it's darker past of literally having cocaine in their drinks. This might be "their way" of demonstrating "their lung power" through showing how their product, back in the day at least, boosted energy and performance by way of drugs. On the topic of drugs, I find it funny that it is Lance Armstrong featured on an ad like this, of all people, so you could likely add this extra piece into your argument, as well.
ReplyDeleteThis ad might be targeting people who are fans of the tour de France but for the most part it seems like a promotional thing for not just themselves but also for Lance Armstrong. It could also be saying that if Lance Armstrong drinks Coca-Cola and is able to have the capacity and ability to do that race then if you drink Coca-Cola then you can have the ability to support him.
ReplyDeleteThere is clearly an attempted association here between health and Coke. This is important as Coke has faced many controversies over the years regarding their products and the nutritional health of it. This ad attempts to create a false confidence in Coke products and correlate a high performing successful athlete with the faux wonders of Coke. Coca-Cola is relying on the reputation of the cyclist to push their product and the narrative that Coke is healthy and for everyone including professional athletes. This is likely due to the fact that Coca-Cola’s reputation has become tarnished.
ReplyDeleteI think that this ad is trying to connect Coca-Cola and Lance Armstrong. Because Lance won the Tour De France, they want to show off that they sponsored him. I think that they are also trying to show that if an award winning athlete drinks their product, the consumer will get the same benefits the athlete gets when they drink their product.
ReplyDeleteI believe that this advertisement is attempting to appeal to the cycling fan/athlete. Many people see their favorite sports stars on television and want to emulate them. So, by putting Lance Armstrong, arguably the most famous professional cyclist of the early 2000s, on their ad, Coca-Cola does this. Their slogan, “And now, a demonstration of our lung power, Way to go Lance!” Conveys an interesting message. Coke is subtly saying, drink this and you will be a true fan of Lance while also gaining power in your lungs like that of a pro cyclist.
ReplyDelete