This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
I honestly believe that this ad is really trying to get teen Miley Cyrus fans to drink more milk. I believe that this ad is trying to do that because the ad has Miley Cyrus at front and center who is very popular at the time and she is depicted as a teen with a milk mustache and the phrase "got milk" is in text 5 different times through the entire ad.
I mean someone has to point this out and maybe I just have my mind in the gutter, but, to me, there are clear sexual components incorporated into this ad targeting hormonal teens to drink more milk. First, we have a very popular, younger (at the time), attractive celebrity in Miley Cyrus front in center in a somewhat seductive pose. Next we have the "milk stains" on her mouth. Then, to cap it off the text saying "Got Milk?" functions as both persuading you to drink milk or maybe Miley wanting "something else". As uncomfortable as this idea sounds, I really think this is the deeper idea and argument you can explore with your analysis.
I think this ad is directed at two separate groups of people, young kids and teens/parents. Almost every kid knew who Miley Cyrus was and if she had “the best of both worlds” then if a kid drinks milk then maybe they too could be a pop star. On the other hand, no kid would want to look at the text that is under her picture and it doesn’t necessarily sound the way a teen would write. So, if a teen/adult drinks milk then they could become lean and build muscle which is a body type than many people aim to have.
While there is an obvious narrative of sexualizing the young female in the advertisement in order to bring appeal to the ad; there is a secondary narrative within this advertisement. The hidden narrative within this ad is female empowerment. The fashion choices, cosmetic choices, and imaging portray this young female and powerful and successful. The ad is attempting to covertly convince other young girls that if they represent themselves similarly, they can be just as successful as celebrity Miley Cyrus. Perhaps even sacrifice portions of their established identity to be more like Miley Cyrus.
You definitely can't argue that Hollywood is excellent at portraying teen celebrities as sexual icons, but I also can agree with Logan when he says there's an underlying sense of female empowerment. The use of the words "girl power" and then Miley Cyrus being front and center really gains the attention of teenage girls. I know at the time I was a teenager I really liked her show, so I could see myself looking at this and thinking "I'd like to be like her. Let me go get some milk."
I definitely agree that they are sexual components to this ad but I also like gwyneths interpretation of using the "best of both worlds" saying. This ad is sucking us in because she is Miley Cyrus and is a pop star but on the flip side its showing us her more normal side by sharing that even this big time singer still drinks milk and cares about her health. Its appeasing us by bringing in the IT factor and regular human factor.
This advertisement attempts to convey that cool kids drink milk. Miley Cyrus was an extremely popular pop star and was seen as very “in” when this advertisement came out. Kids wanted to be like her, or at the very least famous. Kid’s parents wanted them to be healthy and drink milk, which is not the favored drink of most children. So, this advertisement shows a “cool kid” drinking milk in an attempt to win over the younger generation and have them drink milk.
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I honestly believe that this ad is really trying to get teen Miley Cyrus fans to drink more milk. I believe that this ad is trying to do that because the ad has Miley Cyrus at front and center who is very popular at the time and she is depicted as a teen with a milk mustache and the phrase "got milk" is in text 5 different times through the entire ad.
ReplyDeleteI mean someone has to point this out and maybe I just have my mind in the gutter, but, to me, there are clear sexual components incorporated into this ad targeting hormonal teens to drink more milk. First, we have a very popular, younger (at the time), attractive celebrity in Miley Cyrus front in center in a somewhat seductive pose. Next we have the "milk stains" on her mouth. Then, to cap it off the text saying "Got Milk?" functions as both persuading you to drink milk or maybe Miley wanting "something else". As uncomfortable as this idea sounds, I really think this is the deeper idea and argument you can explore with your analysis.
ReplyDeleteI think this ad is directed at two separate groups of people, young kids and teens/parents. Almost every kid knew who Miley Cyrus was and if she had “the best of both worlds” then if a kid drinks milk then maybe they too could be a pop star. On the other hand, no kid would want to look at the text that is under her picture and it doesn’t necessarily sound the way a teen would write. So, if a teen/adult drinks milk then they could become lean and build muscle which is a body type than many people aim to have.
ReplyDeleteWhile there is an obvious narrative of sexualizing the young female in the advertisement in order to bring appeal to the ad; there is a secondary narrative within this advertisement. The hidden narrative within this ad is female empowerment. The fashion choices, cosmetic choices, and imaging portray this young female and powerful and successful. The ad is attempting to covertly convince other young girls that if they represent themselves similarly, they can be just as successful as celebrity Miley Cyrus. Perhaps even sacrifice portions of their established identity to be more like Miley Cyrus.
ReplyDeleteYou definitely can't argue that Hollywood is excellent at portraying teen celebrities as sexual icons, but I also can agree with Logan when he says there's an underlying sense of female empowerment. The use of the words "girl power" and then Miley Cyrus being front and center really gains the attention of teenage girls. I know at the time I was a teenager I really liked her show, so I could see myself looking at this and thinking "I'd like to be like her. Let me go get some milk."
ReplyDeleteI definitely agree that they are sexual components to this ad but I also like gwyneths interpretation of using the "best of both worlds" saying. This ad is sucking us in because she is Miley Cyrus and is a pop star but on the flip side its showing us her more normal side by sharing that even this big time singer still drinks milk and cares about her health. Its appeasing us by bringing in the IT factor and regular human factor.
ReplyDeleteThis advertisement attempts to convey that cool kids drink milk. Miley Cyrus was an extremely popular pop star and was seen as very “in” when this advertisement came out. Kids wanted to be like her, or at the very least famous. Kid’s parents wanted them to be healthy and drink milk, which is not the favored drink of most children. So, this advertisement shows a “cool kid” drinking milk in an attempt to win over the younger generation and have them drink milk.
ReplyDelete