This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
This ad is trying to get people to buy their coffee by targeting the people that want to be seen or known as cool, sexy or mysterious and I honestly believe that this ad is trying to do that while also putting other subliminal hints that are distracting for other products to have a chance to be seen on a different website or magazine. The dark colors and elegance of the picture also help put this together.
I think you've already done a good job of looking deeper into the underlying messages within the ad that go beyond just persuading us to buy this fancy looking coffee. I think you could stretch this idea you already have regarding this ad which lumps older white men, success, and craft espresso all in this same category. To me, this means something, and perhaps this ad contributes to the gap in social hierarchy in the U.S by showing the type of people they think will buy this product.
I think the analysis that you have is correct because it seems to be saying that if you drink Nespresso then you can be a successful and elegant person. The ad complements itself with the colors that reside in the image with the table and the coffee which can be appealing as well as showing the sleek design of the machine at the bottom of the page.
This advertisement screams elegance, solitary wealth, and class. I use the word solitary because it suggests that there may be opportunity. It appears to be aimed for single guys who want to wear or do wear tuxedos, drink "rich" (and I mean that in the flavor sense) coffee, and have a dark "rich" (color) aesthetic.
I think you are spot on with your analysis. All the elements in this Ad scream wealthy, sophisticated, coffee drinker. I almost feel with the placement of the Nespresso being on top of George Clooneys picture is a power move. Like they are trying to say we see the white man has the power but if you drink Nespresso you'll have even more than this guy, I could be reaching but I think its interesting.
The analysis for this advertisement is spot on. This advertisement tries to cater to the “new-money” types who try to spend money on any and everything. By adding George Clooney, a wealthy actor, as well as a sleek machine and some elegant drink ware, this ad thinks its really cool. In reality, Nespresso has played second fiddle to Keurig for years and George Clooney has not been relevant in about 6-8 years. So, was this advertisement successful in the long run? Probably not, as I think I’m pretty refined, and have not seen a Nespresso in anyone I know’s home.
I think this ad is targeted toward people who may not be very wealthy, but want to feel like it. By featuring George Clooney, who is wealthy and well known by many people, they can sell Nespresso the people who want to be like him. Having George Clooney pictured in a magazine adds to the idea that successful people drink Nespresso coffee because not just anybody can get their picture on a full page of a magazine. I'm also assuming that there is an article about him on the other page because people normally don't have a page to themself unless there is an article accompanying it or it is an ad.
This ad is trying to get people to buy their coffee by targeting the people that want to be seen or known as cool, sexy or mysterious and I honestly believe that this ad is trying to do that while also putting other subliminal hints that are distracting for other products to have a chance to be seen on a different website or magazine. The dark colors and elegance of the picture also help put this together.
ReplyDeleteI think you've already done a good job of looking deeper into the underlying messages within the ad that go beyond just persuading us to buy this fancy looking coffee. I think you could stretch this idea you already have regarding this ad which lumps older white men, success, and craft espresso all in this same category. To me, this means something, and perhaps this ad contributes to the gap in social hierarchy in the U.S by showing the type of people they think will buy this product.
ReplyDeleteI think the analysis that you have is correct because it seems to be saying that if you drink Nespresso then you can be a successful and elegant person. The ad complements itself with the colors that reside in the image with the table and the coffee which can be appealing as well as showing the sleek design of the machine at the bottom of the page.
ReplyDeleteThis advertisement screams elegance, solitary wealth, and class. I use the word solitary because it suggests that there may be opportunity. It appears to be aimed for single guys who want to wear or do wear tuxedos, drink "rich" (and I mean that in the flavor sense) coffee, and have a dark "rich" (color) aesthetic.
ReplyDeleteI think you are spot on with your analysis. All the elements in this Ad scream wealthy, sophisticated, coffee drinker. I almost feel with the placement of the Nespresso being on top of George Clooneys picture is a power move. Like they are trying to say we see the white man has the power but if you drink Nespresso you'll have even more than this guy, I could be reaching but I think its interesting.
ReplyDeleteThe analysis for this advertisement is spot on. This advertisement tries to cater to the “new-money” types who try to spend money on any and everything. By adding George Clooney, a wealthy actor, as well as a sleek machine and some elegant drink ware, this ad thinks its really cool. In reality, Nespresso has played second fiddle to Keurig for years and George Clooney has not been relevant in about 6-8 years. So, was this advertisement successful in the long run? Probably not, as I think I’m pretty refined, and have not seen a Nespresso in anyone I know’s home.
ReplyDeleteI think this ad is targeted toward people who may not be very wealthy, but want to feel like it. By featuring George Clooney, who is wealthy and well known by many people, they can sell Nespresso the people who want to be like him. Having George Clooney pictured in a magazine adds to the idea that successful people drink Nespresso coffee because not just anybody can get their picture on a full page of a magazine. I'm also assuming that there is an article about him on the other page because people normally don't have a page to themself unless there is an article accompanying it or it is an ad.
ReplyDelete