Introduction
- A personal story
- A little bit about the ad campaign
Preview
- Introducing ad
- Vrooman's chart
Thesis
- Teens/adults and the benefits of choosing milk
Body
- What the ad is saying visually
- Visual, type
- What the text is saying
- Schemes, tropes
Conclusion
- Summarizing everything
- Does the ad work?
The length of this outline is adequate and concise; yet the sub points are to truncated and could cause a lack of direction throughout the speech. Additionally, the thesis is partially generic and does not offer a unique insight into the ad. I would include more specifics pertaining to your sub points and I would alter your thesis to include a more in-depth analysis of the ad. Finally, transitions and an attention getter should be added to engage your audience throughout the duration of the speech.
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