Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 29, 2023

AD Analysis Speaking Outline

Introduction

  • A personal story
  • A little bit about the ad campaign

Preview

  • Introducing ad
  • Vrooman's chart

Thesis

  • Teens/adults and the benefits of choosing milk

Body

  • What the ad is saying visually
    • Visual, type
  • What the text is saying
    • Schemes, tropes

Conclusion

  • Summarizing everything
  • Does the ad work?

1 comment:

  1. The length of this outline is adequate and concise; yet the sub points are to truncated and could cause a lack of direction throughout the speech. Additionally, the thesis is partially generic and does not offer a unique insight into the ad. I would include more specifics pertaining to your sub points and I would alter your thesis to include a more in-depth analysis of the ad. Finally, transitions and an attention getter should be added to engage your audience throughout the duration of the speech.

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