COMM 274: Rhetoric at TLU: January 2023

Tuesday, January 31, 2023

Sunday, January 29, 2023

AD Analysis Speaking Outline

Introduction

A personal story
A little bit about the ad campaign

Preview

Introducing ad
Vrooman's chart

Thesis

Teens/adults and the benefits of choosing milk

Body

What the ad is saying visually

Visual, type

What the text is saying

Schemes, tropes

Conclusion

Summarizing everything
Does the ad work?

Ad Analysis Speaking Outline - Rohnan Mech

Introduction:

- Mountain Dew is big soft drink company. However, it has been overshadowed by many other soft drinks over the years.

- Mountain Dew found it’s niche appealing to gamers, skaters, and teens.

- Many gamers frequently game, and so are less inclined to have many friends or much of social life.

Preview:

- Basic Explanation of Ad

- Point out interesting things in the advertisement itself

- Examine advertisement’s message

Credibility:

- Dr. Vrooman’s chart helps provide the tools to analyze the rhetorical context of the advertisement.

- Generally, it is common knowledge that if you drink soda all day and play video games, you will not have many friends, be in shape and especially not tan.

Thesis:

- Mountain Dew claims that if you drink “MD” and play online games then you will make friends, and be happy.

Body:

Point #1: Discuss how Schemes, Tropes, and Visual and Stylistic Elements help convey Mountain Dew’s message.

Point #2: Is the advertisement successful? Does everyone play online games, drink Mountain Dew and have a million friends? Absolutely not.

Point #3: MD attempts to portray MD as an all purpose “sports drink,” as evidenced by sporting goods in the advertisement.

Conclusion:

Reiterate thesis, reiterate main body points and point to the advertisement’s missteps. Emphasize the ridiculousness of this advertisement.

Citations:

- Will add Vrooman’s chart

References List:

TBC

Speaking Outline Rough Draft- Devonte Butler

Introduction

-Attention Getter

Preview

-Show Vrooman chart

-show ad

Thesis

Pepsi is trying to imply that if you buy Pepsi you get get stuff online.

Body

-first point

-Visual

Color
Animation
Bold Lettering
Flat perspective
Closed space

Second Point

Genre- Style
Arrangement- Climax

Conclusion

Restate thesis
who was ad targeting.

outline draft

Intro

Attention getter

Transition

Preview

Introduce Vroomans charts
Ad

Transition

Thesis

Pepsi is showing that if you drink Pepsi then you can enjoy life and live for the moments around us.

Body

Main point one

Discuss Visual aspects of the Ad

- color, light, focus, etc.

Main point two

Discuss Types within the Ad

-style, emphasis, etc.

Transition

Conclusion

Reiterate the thesis and who the ad is targeting

Speaking outline roughhhhh draft - Marisa Rodriguez

Introduction

-Attention getter

Preview

Credibility (Vroomans charts, Rhetoric class )

Transition

Thesis - Coke and health

Transition

Body 1

-Visual

Color - saturation
Light - high contrast
Perspective- geometric
Diagonals - oblique
Space - full

Transition

Conclusion

-Ad works

-direct message

Saturday, January 28, 2023

Speaking Outline Draft - Logan Randall

Introduction

- Attention Getter: Rhetorical Question

- Nespresso is a sophisticated and elegant product

- If you drink/buy Nespresso, you can be just as powerful and wealthy as George Clooney

TRANSITION

Thesis

- Nespresso is a status simple. Only the elite few should have the privilege to enjoy their product

TRANSITION

Body

- Color schemes is pleasing to the eye adds aesthetic appeal for viewers

- Typography exudes elegance and sophistication, all caps, italics

- Attention is drawn toward George Clooney and the cup of Nespresso

- Diagonals: image is pulled to the side

- Who is Nespresso selling to and why

TRANSITION

Conclusion

- Well-designed advertisement visually

- Specific target audience

- Association between high-end products and successful white men

- What does this mean as a whole for Nespresso’s image and brand

Speaking Outline Rough, Rough Draft - Easton Allen

Introduction:

Attention Getter: TBD

Topic/Thesis: I want to get across that Diet Coke uses minimalistic design and the emotional appeal of attractive women to convince consumers to purchase their newer, odd flavors of soft drink.

Credibility: (Introduce myself and mention that my credibility doesn't mean that much as I really don't drink soda anymore)

Preview: So, if we wanna take a look deeper as to why Diet Coke made these choices with their ad, I have two main points that I want to dive into that deal with the thesis I mentioned above.

1. The use of minimalistic design.

2. And the use of the emotional appeal of an attractive woman.

Transition

Body:

Main Point 1

Internal Previews

Ex. 1 (Color, hue and value)
Ex. 2 (Empty space)
Ex. 3 (possibly serifs)

Transition

Main Point 2

Internal Previews

Ex. 1 (Italics and intensifiers)
Ex. 2 (focalizers)
Ex. 3 (close ups)
Ex. 4 (eye-level angle) possibly

Transition

Conclusion:

Summary referencing my main points while also adding some sort of psychological closure at some point when I have more time.

Clincher: TBD

Speaking Outline Draft - Mercedes Tirado

Introduction:

Sprite is everywhere but you never hear anyone talk about Sprite. There’s no mythos around Sprite like there is with Coke or Pepsi, just a conspiracy of silence and the belief that athletes like to drink TV static during or after a workout.

Preview:

I’m going to be breaking down the ad to determine why there are multiple sports inside a bottle of Sprite when athletes clearly try to stray away from sodas, why they’re using the word ‘freaky,’ and what target audience are they hoping to reach with the rewards program.

Credibility:

My experience in this would be that I do play Tennis and can honestly say that I crave electrolytes and water after a workout, not a soda; but I also do love Sprite because it’s a white soda and “helps” with sickness—the dark sodas like Coke and Dr. Pepper are so disgusting (not sure how this can help but maybe it could?).

Thesis:

Body:

1. Tropes: Understatement—Litotes // Irony—Epitrope

2. Several people wanted to boycott Sprite because they were following the trends set by other soda companies—no originality was put into their ads. CITE

3. Most soda ads in the early 2000’s look to be targeting athletic people—relation. The language used seems to mostly target young teens/kids. Sprite uses its own bottle shape filled with images of sports in their green hue making it symbolic in a way that screams “drink me”.

Conclusion:

Drink Sprite and you’ll be fit and athletic like the people in the bottle, or how about after a nice workout lets down a bottle of Sprite to “quench your thirst,” but don’t forget that if you also drink this you could get “freaky” and buy WHATEVER you want with the rewards on the cap.