Hailey Miller

1972 Hair Beauty Ad, Head and Shoulders

Argument: Head and Shoulders creates an ad that targets young teenage girls who deal with self – esteem problems, stating that if they have head and shoulders products, having gross hair is one less issue they have less to worry about.

Opener: Create an idea, specifically girls, on how much society targets young teenage girls by creating ads that pin points their flaws, then ask the question on how effective this ad may have been during this time period.

Intro:

First discuss the background effects and the colors involved with the ad

-the colors are calming yet also very bright considering the tone of the ad

-blurred backgrounds allow the viewer to focus on the young girl

-the appearance gives an almost “twilight” look to the ad, allowing that deep, self - thinking

Secondly I will discuss the fonts being used

-the fonts being used is script, representing the approximate handwriting, this handwritten approach gives a feel of familiarity to the viewer

Thirdly I will discuss the realistic approach to the ad

-putting this real image on the ad gives a relatable feel to possible girls

-the focus is on the girl allowing viewers to put themselves in her shoes, and have that feeling of self - doubt

-the ad allows a lot of representationally, showing things that the viewers can identify with such as any negative aspects they may feel within themselves

Conclusion:

The ad creates a solid representation of what sexism was during this time period.  Pointing out young girls flaws and offering them products that can simply “fix” their physical problems and give them easy solutions.

Dimension Shampoo Ad Outline

Head and Shoulders Teen Girl Outline

Introduction: We have all regrettably been teenagers, and we’ve all seen how blatantly targeted ads are for insecure adolescents.  In this particular 70’s shampoo advertisement, we can see how Head and Shoulders fixes this girl’s irreparably disfigured pubescent self by showing us what she’s thinking about – her diary, other girls, and her feet.

·         Her diary

o   Hand-written type

o   Style of writing adds to the feeling that this was written by this girl

o   Her insecurities are being made public

·         Other girls

o   Her insecurities are based on comparing herself to others

o   Is this the impact that other shampoo ads have on adolescents?

·         Her feet

o   Plays with the “naturalist” setting of the ad

o   Of course it’s natural to compare yourself to others, etc.

o   She’s the everygirl, so it’s natural for you to compare yourself to her

Conclusion: Ads in the 70’s typically used pinup girls or more traditionally attractive women to promote shampoo.  By using a more average, “natural” teenager in this ad, one might think it would be to subvert the norm – however, it continues to perpetuate the culture of insecurity by presenting the average as sub-par.  But hey, you could always buy some Head and Shoulders to fix that!

Shampoo Outline

Attention Getter: Big ol’ sniff and yell, “GEE YOUR HAIR SMELLS TERRIFIC!”

Thesis: “If you want to be absolutely irresistible to all men, you should seriously invest in “Gee Your Hair Smells Terriffic”, the shampoo that makes men go, “Gee your hair smells terrific!” You’ll be the center of attention with this stuff.

Credibility: I have around 2 weeks or less regarding rhetoric but hey, it’s just analyzing an ad, right?

Preview: Now that we know roughly where this presentation is headed, let’s get right into this bad boy.

Transition 1: You ever wanted to be the center of attention?

Argument

• Imagine in the ad, these people are all watching a basketball game

• Everyone in the stands is sort of facing the lady with the dope smelling hair
• Her shirt is brighter than everyone’s pointing out the attention on her
• One dude spent money on tickets just to sniff this lady’s hair through the whole game
• No dude (no matter how creepy) will be able to ignore you with this shampoo

Transition 2: Everyone enjoys honesty in ads, right?

Argument 2:

• It doesn’t claim to be the best shampoo
• It tells you what it can do IN ADDITION to cleaning your hair
• You gon’ smell terrific
• The shampoo won’t only do things for your hair, but for you as a person, like getting Creepy Tim’s number at your nephew’s basketball game.

Conclusion: Through rhetorical analysis, we’ve visited how written AND visual elements can change how a customer sees a product or ad.

Clincher: No idea yet

Yucca-Dew shampoo outline

Introduction

• Attention-getter
• A tad bit of tasteful racism
• Preview
• Intro to topic (Nature/Earth endorsement)
• Components of topic (color, font, wordplay) 
• Credibility (A few weeks of research)
• Transitional (Let’s begin talking about color)

Body: 

• First Topic
• Color of ad (earthy)
• Color of woman (Not white)
• Implications of color (Why earthy and not white)
• Transitional (Now that we’ve covered colors, let’s talk about the font)
• 2nd Topic
• Font type (Title, Yucca different)
• Font Size (Header, Yucca different, small body)
• Implications of font
• Transitional (Now that font has been discussed, we’re going to talk about wordplay)
• 3rd Topic
• Wordplay 1 (Consonance, asyndeton, developing speaking)
• Wordplay 2 (Simile, relating to nature)
• Implications of wordplay
• Transitional (Now that we’ve covered all of the components, we’re going to discuss how they all create a message)

Conclusion:

• Relate colors, font, and devices to make claim about the selling point of ad.
• Discuss implications of selling point
• Closure (Ad interpretation)
• Clincher (Sad humor)

"Gee" Speaking outline

Intro: Why would you look into some out-dated 70s ad? Why would you care? Let me tell you what this ad truly wanted to say.

1.      The true message behind the ad (and the era itself)

a.       Most of the companies were led by men, therefore the ads were created to appear to be for women , their was also a underlying message that to be happy you needed to make a man happy. The product was created by a man named Andrew Jergens.

b.      State what the whole ad campaign was about (basically men smelling woman’s hair and giving approval.) which caused a ruckus amongst women and teenage girls

c.       Women and girls were brainwashed by the media to believe that their main purpose of life was to please a man.

2.      The ad.

a.       The picture itself

                                                              i.      The setting (high school) and how this gave teenagers a sense of "This could happen to me!"

                                                            ii.      The Man and woman’s interaction in the ad, how the man truly is the center of the ad instead of the woman and how its misogynistic and he is asserting his dominance 

                                                          iii.      The purpose of the eye-level POV (and how it manipulates the viewer)

b.      The Words used

                                                              i.      The issue with the statement “Gee, your hair smells terrific”.

1.      The “cute, female” bubbly font used (the stereotype).

2.      How its clear that the main message is the ads slogan, since the font on the bottom isn’t eye catching.

3.      Conclusion

a.       Explain how conflicting the 70s were for women, and use the ad as an example

                                                              i.      Connect how women were expected to please men

                                                            ii.      It was “ok”, actually expected for men to assert their dominance

                                                          iii.      Have we improved as a society towards women?

PS. This is merely the outline and the speech itself will be more detailed

OUTLINE FOR BRECK AD

·      Introduction: Has anyone tried cleaning their hair with baking soda mixed with apple cider vinegar? No one? Good! Me neither! That’s actually wonderful cause I’m here to talk about Gold Formula Breck instead

·      Delivery:

·      Argument: Why would a shampoo ad have to bring up detergent? Would that be another concern that women should have when it comes to their shampoo or would be another point to bring up to women since they are already “use to” using detergent since they are the ones who mostly wash clothes?

·      Organization: -Explain why we should care that Shampoo and this ad would have less       

                           detergent?

-Question why detergent should be a problem? To white women or women in general?

·      Conclusion: The AD wanted to include detergent because it already helps solve women’s problems. So including It in the shampoo as well makes it a two in one

·      Outline:

o   Intro: Attention getter- Original GoTo: Baking soda with apple cider vinegar.

o   Preview: Different formulas to wash hair (breck)

o   Body: Piece 1. Is Ad Sexist?

o   Piece 2. Is detergent in shampoo?

o   Piece 3. Why is detergent important to women?

o   Conclusion: Ad was trying to get women’s attention by also including other daily products that they use.

Breck Shampoo Ad - Rough Draft, Outline

Introduction
     Attention Getter - Whether you crave attention, or just want to feel confident, the media is an arms length away from telling you exactly what you need to get it.
     Thesis - Today we're going to be looking at how word choice and body language of the models effect the customers view of the product.
     Credibility - My name is Angelina Sanchez. I've have 2 weeks of knowledge in this department.
     Preview - Now that we have some idea of where this presentation will take us, let's dive right now.


Argument

• what's unique about this particular ad is that is has the ability to appeal to two different types of audiences
• let's take a look at these men right here. What we're looking at is the back of the bus. People don't normally ride a bus facing the back, so it's probably intending they saw her through the window and just had to turn around at get a better look at her. This guy, he's smiling big, he's happy. The brown haired guy next to him is whistling. They are very pleased with what they see. They're giving her attention. This is going to attract the kind of girls that want attention from men, that want to make them happy, and they want to please them. Just that small section right there is telling the viewers of this ad, if you buy our product that they will desirable. So why wouldn't you want to use this shampoo?
• let's move over to the woman in the right hand corner. Look at that face. She's beaming. She's got her hand on her hip, long strides, and even a little hair flip. She is ruling the world right now. It's interesting to note that she's not paying any attention to these guys regardless of how  attention they may be giving her. She's not waving at them, she's not even looking at them. She knows she looks good, she knows she's attracting attention, but she isn't doing this for them. She's doing this for herself, because it makes her feel confident and empowered. This is how the ad also pulls in the women who are into individualism and feminism.
• this whole picture is what you would call a long shot. You see not only the person this ad is focusing on, but you get a sense of the people around them, and the background. The building off to the right gives this a geometric, 3D feel, and it makes the picture more interesting. The colors are bright and inviting, and it draws you into the scene
• now that we've covered the imagery in the ad, i'm going to move on to analyzing the text.
• the first thing we see is the big bold letters "I just tried Breck again, and wow." The "again" part of this sentence gives off the impression that it's not the first time this customer has bought and used the product. She's done it before and got great results, so she tried it again and got the same amazing results as the first time. This wording implies the product is consistent, and that you can trust you'll always be happy with your hair after you use it. 
• if we look at the smaller text here it says "who thought the light conditioning in today's Breck shampoo would give me stop n stare hair?" These guys, they're staring. Statement seems pretty legitimate. Then it says "light conditioning's just right, now there's not a flyaway or greasy hair in sight." Because really, who wants greasy hair? Ew. And fly aways, they just show how unkempt we are -  at least, that's the vibe the ad is trying to give off. These last words feel like the opposite of feminism to me. Instead of saying we can be happy just the way we are, the ad is saying we can be happy if we do a couple things here and there to make our appearance more appealing.

Conclusion

     Summary - This ad is trying to take away some form of confidence you already have, and claim that using this shampoo will give it all back to you and more. Through analysis of the image and text, we've gone through how visual and written elements effect how customers see an ad. Using the past as an example, or potential attention from others helps create a sense of desire for the product.

     Clincher - Whether you're a people pleaser, or a feminist, the power of advertising is something no one can escape.

Chase Maus Instant shampoo outline

White Rain Shampoo Outline

• Intro:
• Not what the shampoo does to you, but what it can do For you.
• Women Empowerment
• Outline the different parts
• Transitional: I want a car
• You can buy a fuckin car With this shampoo
• Wording
• How the fuck!?
• Transitional: The natural state of men
• You can make men melt
• Again, how the fuck!?
• Phrasing
• Empowerment
• Transitional: The highest point of power
• Queen
• She’s a queen, maaaannn
• Most power
• Transitional: Safe for everyone!
• Environmentally friendly
• It’s goin green!
• Conclusion: They’re taking over.
• Takin our money
• Takin our men
• Takin our power
• They’re doing good for the environment, so we can’t be mad!