The word "woke", has been used to mean "conscious" in black culture since around the 1960's and 70's, and has recently, in the past decade or so, been popularized and adopted by mainstream American culture. Usually, woke entails a progressive stance, or one aware of negative issues in society or the political powers that be that are deeper under the surface. In the case of this signage, the small child, who likely enjoys taking frequent naps, as many toddlers do, but the sign plays on the idea of him staying awake, using the word woke, to imply that he is aware, informed, and cares about women's rights. The emotional appeal of a cute little child, and the cute humor of the catchphrase on the sign, helps to disarm and win over viewers of this image. I think even people opposed to women's rights would likely be more sympathetic to this small child than they would have a grown women saying it, even though the sign may have been made by a grown woman.
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