The picture below is slightly blurred because I had to use a screenshot in the creation process, but it is mostly readable. Sorry for that. I briefly cover what I noticed first hand and what I noticed after a few minutes of deeper analysis.
There is a lot at work here, but none of it is what I would call shocking or surprisingly, sadly. Who said ads about baby toys were not political? Guess what, everything is political. Poor infants.
This could easily be a white feminism argument, because it is a white washed ad, but I am going to try to take a more womanist approach when it comes down to creating a thesis and more solid analysis about this ad, for I have a few that are at work in my head.
Here we have the data chart. Have fun with the things. This was hard because there is such a heavy prevalence of both text and image. Each toy could be analyzed, each sentence, the baby, the title, each element could be broken down and there is so much of each. I kept it brief for that reason. It can get overwhelming.
Although, Fisher Price was attempting to depict their toys as trustworthy, they depicted problematic ideas of sexism and white washing to their audience. Apparently, as depicted in this ad through a variety of rhetorical devices, Fisher Price thinks that we live in a world filled with mostly white babies and mothers whose sole purpose in life is to take care of their babies. They are mistaken.
ReplyDeleteI think Fisher Price advertises to the market they intend to market to very effectively, you can say what ever you want about how they go about marketing and how they say it but what they offer is safe for kids and the mothers that are white and want to buy toys for their kids are likely to buy Fisher Price.
ReplyDeleteI think most of this ad strives to give Fisher Price credibility. I would say through the use of bold font, colors and script Fisher Price seeks to gain credibility for their products.
ReplyDeleteIt is quite beneficial, although think about the facts when it reaches this target. ToyHQ
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