Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2018

Fisher-Price Sportcar












3 comments:

  1. This ad seems to be played much more for comedic effect more so then anything else. You could make your thesis that the high saturation, hyperbole and bold font make the ad intentionally 'in your face' and eye-catching. The rhetoric to support the thesis is all there

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  2. This ad is pretty much replicating real car commercials, but making them "fun size." This kind of reminds me of those commercials with the Fords coming out of those big cargo containers and saying this car is rated great by experts! However, I think the people watching are more impressed with this ginormous car driving out of the cargo containers than they are with the actual car. Also the area those commercials are in is kind of like the background where the kids are stationed in the ad. So, you could use both ads to prove this one is a "fun size" version of other car commercials. So you could have your thesis be that the ad portrays a "fun size" version of an actual car commercial using hyperbole with the children as "experts" and the high level of a realism within the ad.

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  3. It seems that the realism compared to adult car ads works towards the idea that ids imitate their parents. It can attract all kids by using both a male/female child and also puts them in positions of relative power. The text/font, colors, and position of the car/children give feeling of great importance. This can make children viewing the ad think they are more important (because they are portrayed in the ad where adults would normally be) and having the car in the center and bright color dtaw you to it, causing kids to associate the power with it ("if I have the car, I will be important")

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